Video Highlights From Advertising Week
Mark Cuban Slams YouTube, Harvey Weinstein at IAB's MIXX, John Wren's Life Story, Icons Parade and More
NEW YORK (AdAge.com) -- Advertising Age's videographer prowled the length of Manhattan each day of Advertising Week to capture the essence of what the event was all about. See the highlights.
Photos From Advertising Week
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NEW YORK (AdAge.com) -- See photos ranging from the opening gala of Advertising Week and the great Martha Stewart-Andrew Robertson waffle off to Creativity magazine's NOSPOT event.
Advertising Week Pulls 'Em in for Booze, Schmooze
A Look Back at the Industry's Annual Event
NEW YORK (AdAge.com) -- If nothing else, Advertising Week 2006 proved one thing: The open bar is the greatest promotional tool ever. One of the stated aims of the annual event is to boost employee morale, and it certainly mobilized large numbers of attendees to its panels, conferences and after-hours booze sessions. Even 4As Chairman-CEO O. Burtch Drake, in a rave about "the record attendance," noted that, "of course the free drinks helped."
And 2006's Best Ad Icon Is ... Col. Sanders
Parade, Awards Ceremony Bring Advertising Week to Close
NEW YORK (AdAge.com) -- There were no fairy-tale characters, but you would've sworn the Queen of Hearts had said "Off with their heads!" backstage at the Hard Rock Café in Times Square at the finish of Advertising Week.
Tales of TV's Troubles Don't Faze Pro-Sports Commissioners
David Stern, Others Say Their Leagues Push Media Innovation
NEW YORK (AdAge.com) -- TV audiences are dwindling as other media, diversions and responsibilities fill our busy lives, but commissioners for three sports leagues that depend on TV revenue said today that they aren't worried.
Mark Cuban Is Waiting for YouTube to Get Sued
He Also Wants You to Stop Being Cheap and Make Hi-Def Ads Already
NEW YORK (AdAge.com) -- Mark Cuban was his usual opinionated and effusive self when he addressed an early-morning crowd at the TV Week Spotlight event during Advertising Week. Take his view on YouTube, which is that the video-sharing site made it big "because they had no problem with copyright laws. ... The minute YouTube gets sold there's going to be a deep pocket that gets sued."
When Engagement Isn't Enough
Audit Bureau Panel: Print Needs Several Measures
NEW YORK (AdAge.com) -- Print media has taken plenty of beatings, but a panel of ad buyers and publishers today said the business isn't dying -- it's just being redefined.
All Eyes on Viral Video (at Least With the Under-25 Set)
Advertising Week Session Dissects the Burgeoning Ad Trend
NEW YORK (AdAge.com) -- TV watching, moviegoing and music listening all took a backseat to the internet for Americans under 25 this year. So it's no surprise the viral video has made such a strong impact on the ad industry in recent months.
Office Comedy Short 'Tempbot' Snags Top No Spot Prize
Neill Blomkamp Beats Out Gwyneth Paltrow and Spike Jonze at the 'Creativity' Film Festival
NEW YORK (AdAge.com) -- Only in the advertising industry could Gwyneth Paltrow, Spike Jonze and a Los Angeles directing team known simply as Happy all compete for the same award.
Content Integration Works Better Before the Cameras Start Rolling
Panelists at Madison & Vine East Conference Extol Virtue of Early Planning
NEW YORK (AdAge.com) -- The earlier the better: If marketers partner up with Hollywood early in the development process, they'll see bigger results from branded entertainment. The statement is hardly new, but recent examples from both film and TV producers and their projects' promotional partners shed light on the value of pairing up before cameras start rolling.
NYC Official Slams Ad Agency Execs for Skipping Diversity Hearing
Exclusive Ad Age Video Report From Tuesday's Council Session
NEW YORK (AdAge.com) -- New York City Councilman Larry Seabrook blasted ad agencies who failed to show today for a public hearing on minority-owned media, saying they "ran like chickens with their asses plucked clean," and suggested a subpoena might compel them to do so in the future.
Advertising Week Session Stresses Direct Marketing Engagement
Business Model Uses Personalized Interaction to Woo Consumers
NEW YORK (AdAge.com) -- At a Direct Marketing Association panel yesterday at Advertising Week, Peter Gerber, former director-global corporate brand strategy and management at General Motors Corp., compared building brand loyalty to dating.
Modern Families Present Targeting Challenges to Marketers
Yahoo, OMD: Children, Females Have More Decision-Making Power
NEW YORK (AdAge.com) -- Attention advertisers: Your target may not be who you think it is. And the audience is lot harder to reach. Thanks to portable media and multitasking behavior, the typical consumer packs an average of 43 hours worth of activity into a typical day.
Expect Less Mud to Be Flung in Political Ads
Advisers: Attack Spots Don't Wash With Cynical Voters
NEW YORK (AdAge.com) -- Cleaner political campaigns? Less mudslinging? Believe it. Expect kinder, gentler political ads from politicians' official campaigns in the coming months, said David Axelrod and Mark McKinnon, media advisers and strategists for the Democrats and Republicans, respectively.
A Rare Glimpse Into the Mind of John Wren at Advertising Week
Ad Age Video: Q&A With the Spotlight-Averse Omnicom Chief
NEW YORK (AdAge.com) -- The ad industry yesterday got a rare extended glimpse into the mind of John Wren when the Omnicom Group chief sat for an hour-long interview as part of Advertising Week.
NBC Chief: Nielsen Will Be Real Winner in Commercial Ratings
Ad Age Video: Bob Wright Discusses Broadcast Landscape at Advertising Week
NEW YORK (AdAge.com) -- NBC Universal Chairman Bob Wright worries about the additional burden commercial ratings are going to place on broadcast networks when it comes to content over which they have no creative control.
CNET, Starcom Say They've Unlocked 13-34 Demo
Panel Touts Online Diaries From Consumer 'Brand Sirens'
NEW YORK (AdAge.com) -- They are 42 million strong, spend 1.5 hours daily on the internet and up to 21 hours weekly playing video games. They are also difficult to reach, but CNET Networks and Starcom MediaVest Group said they've discovered a new way to crack the elusive 13-to-34 market: through "brand sirens."
Martha Stewart (and Her Waffles) Kick Off Advertising Week
Ad Age Video: She Beats BBDO President in Cooking Competition
NEW YORK (AdAge.com) -- Advertising Week 2006 kicked off this morning with a breakfast hosted by Martha Stewart, who defeated Andrew Robertson, president-CEO at BBDO Worldwide, in an on-stage waffle-making competition.
A Runup to Advertising Week
Reporter Matt Creamer's Somewhat Opinionated Event Guide
NEW YORK (AdAge.com) -- Advertising Week is once again upon on us. And although the organizers are promising a tighter, better-organized affair than in years past, you'll still need help navigating an agenda that includes some 67 panels, conferences and official events. Herewith, Advertising Age's opinionated guide to the third annual Advertising Week.
Just Make It Stop: 4A's Hires PR Help
Fed Up With Bad Press for Advertising Industry, O. Burtch Drake Taps GolinHarris
NEW YORK (AdAge.com) -- The American Association of Advertising Agencies has retained GolinHarris, a global PR firm that represents corporate heavyweights such as McDonald's and SC Johnson, to stave off "negative headlines" and burnish the advertising industry's reputation with reporters and other influencers.
Omnicom Settles With NYC Human Rights Commission
Deal May Halt Hearings on Diversity Hiring Set for Advertising Week
NEW YORK (AdAge.com) -- Four Omnicom Group-owned agencies have reached a settlement with the New York City Commission on Human Rights, bringing the largest ad-agency holding company in line with rivals that earlier this month struck deals to publicly set goals for hiring minority staff and then report on their progress.
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