Agency A-List
With Design Innovations, Digital Platforms and Culture-Busting Ideas, These Shops Were Tops in '08
Welcome to Ad Age's Agency A-List, our look at the best marketing shops in 2008.
Agency of the Year: Crispin Porter & Bogusky
Let the Grumbling and Grousing Begin, but the Shop Tops Ad Age's Agency A-List 2008
With a growing design operation, two thriving offices and successful relationships with massive brands like Coke, Crispin is once again the best agency in the land.
Agency A-List 2008: TBWA/Chiat/Day
No. 2: New PepsiCo Business, Enduring Apple Work Among Highlights
Big and not even close to being bad, Lee Clow 's TBWA has become many marketers' favorite media artist.
Agency A-List: 2008: Goodby, Silverstein & Partners
No. 3: Hyundai Loss No Distraction for One of the Most Creative Shops Around
With PR-friendly ideas that spread through culture like wildfire, Goodby has shown the top tier of agencies it's here to stay.
Agency A-List 2008: R/GA
No. 4: Fast Growth, Important Projects Means Agency of Future's Time Has Come
Building online platforms, not ads, for marketers such as Nike and Nokia has helped R/GA become much more than a digital shop.
Agency A-List 2008: Tribal DDB
No. 5: Shop Becomes Full-Service Partner to More Brands
The loss of a longtime CEO was no problem for Tribal DDB, as it racked up lead-agency roles and continued its global boom.
Agency A-List 2008: Mindshare
No. 6: Agency Restructures to Push Boundaries of What a Media Shop Can Be
Showing that a media agency can do more than just buy time, Mindshare was a content-creating powerhouse in 2008.
Agency A-List 2008: Martin Agency
No. 7: Richmond, Va., Agency Helps Marketer Weather Tough Times
With strong work for Walmart and Geico, Martin Agency is creating a new specialty: making marketers recession-proof.
Agency A-List 2008: Vidal Partnership
No. 8: Indie Hispanic Shop Continues to Show Virtues of Going It Alone
Having conquered the market for Hispanic ads, independent Vidal now has digital, branded content and product design in its sights.
Agency A-List 2008: Rapp
No. 9: Marketers Thirst for Measurable Campaigns Mean Good Times for Direct Giant
With brands getting better at using consumer data and demanding more ROI, direct-marketer Rapp is booming.
Agency A-List 2008: Deutsch
No. 10: Bicoastal Success Story Finds Comfort as a Mid-size Network
Now fully out of Donny's shadow, Deutsch has completed its turnaround, thanks to a red-hot Los Angeles office.
Agency A-List 2008: The Ones to Watch
Here Are 10 Agencies Worth Keeping an Eye on
Just off the A-List is this group of shops whose growth and creative performance was still something to behold.
TBWA Worldwide: How to Behave as a Network
Global Agency of the Year
Judging by the Visa win; its success in assembling a new agency to win Adidas' digital business; its respectable revenue growth (5%) in a tough climate; and its continued creative excellence in a number of international markets, TBWA has figured out how to behave as a network.
Tom Carroll: Account Guy Makes Good
The TBWA Worldwide Chief Is Ad Age's Executive of the Year
Being good at a (highly paid) job as CEO of TBWA is just fulfilling a baseline requirement. What really set Tom Carroll apart last year was his commitment to improving the ad business when so many of his peers were too afraid to do so.
Dieste: Nissan Win, New Talent Lead to Turnaround
The Hispanic Shop Is Ad Age's Multicultural Agency of the Year
Dieste's remarkable comeback after a bad couple of years earned the Dallas-based shop the title of Multicultural Agency of the Year for 2008.
Lowe Lives: How an Agency Left Deathbed for Profits
Ad Age Names the Interpublic Network Comeback Agency of the Year
Lowe's New York office has turned around under the leadership of Mark Wnek, and the network's hubs in emerging markets are booming.
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