McGarryBowen Is Ad Age's Agency of the Year
In 2009, Shop Struck the Perfect Blend of Old World and New World in the Rapidly Changing Agency Landscape
NEW YORK (AdAge.com) -- In 2009, McGarryBowen demonstrated an understanding of what many of its peers are fast forgetting: for all the ways the ad business is forever changing, certain fundamentals -- like sound account management -- never change.
Agency A-List Editor's Note
Ad Age Names the Agencies That Showed Moxie, Innovation and Effectiveness in 2009
We believe 2009 will go down as the year in which agencies had the chance to become more valuable than ever to their clients, who were desperately looking for help in rethinking their businesses and giving consumers a reason to spend in the worst economic downturn of the past 50 years.
Euro RSCG Is No. 2 on the Ad Age Agency A-List
This Old-School Network Figured Out How to Make Digital Work, and It Beat the Specialists at Their Own Game
NEW YORK (AdAge.com) -- Euro RSCG's IBM win capped a yearlong turn for the shop in North America during which it earned a reputation as a big, digital-savvy agency capable of beating pure players at their own game.
Rockfish Is No. 3 on Ad Age's Agency A-List
Our First Small Agency of the Year Doubled Its Staff and Boosted Revenue by Working Like a Software Company
NEW YORK (AdAge.com) -- While the rest of the agency world frantically tried to jam technology know-how into its core, Rockfish Interactive spent 2009 layering more creative, account and strategy thinking onto its already healthy web-platform business.
Martin Agency Is No. 4 on Ad Age's Agency A-List
Shop Is Home to a Host of All-American Brands and Brings Them to the Forefront of Pop Culture
NEW YORK (AdAge.com) -- From the Geico critters and cavemen to the FreeCreditReport traveling band, millions across America see -- and remember -- Martin Agency's campaigns.
DraftFCB Is No. 5 on Ad Age's Agency A-List
Three Years After the Merger, Clients Are Embracing the Agency's Varied Offerings Under One Roof
CHICAGO (AdAge.com) -- In a year when organic growth was hard to come by across the industry, DraftFCB found enough to drive it to mid-single digit revenue gains, fueled largely by satisfied longtime clients such as MillerCoors and Kraft moving major new accounts into the agency.
AKQA Is No. 6 on Ad Age's Agency A-List
It's Not Small or Nimble, but This Growing Global Network Is in the Driver's Seat With Digital Strategy
NEW YORK (AdAge.com) -- AKQA's marriage of proven interactive chops and solid understanding of marketing strategy might just explain how it closed the year with a healthy 18% bump in revenue for 2009.
Alma DDB Is No. 7 on Ad Age's Agency A-List
Shop Bridges the Gap Between the Hispanic and General Market, Extends Way Beyond Niche Category
NEW YORK (AdAge.com) -- Being Latino is increasingly about moving easily between different worlds, and Alma DDB is a perfect bridge between those worlds, and into the future of a diverse America.
Firstborn Is No. 8 on Ad Age's Agency A-List
Digital 'Production Company' Earns the Title of Agency by Beating the Big Guys to Win Work From PepsiCo, Wrigley
NEW YORK (AdAge.com) -- Last year marked a coming of age for production shops, and no small, nimble independent threatened interactive agencies' hold on big brand digital business more than Firstborn in 2009.
Weber Shandwick Is No. 9 on Ad Age's Agency A-List
While Consumer PR Was Hit by the Recession, This Powerhouse Grew and Brought in New Accounts
NEW YORK (AdAge.com) -- Ask any public relations honcho to name which agency consistently turns out effective consumer PR campaigns, and if they respond truthfully (remember these are PR pros we're talking about), they'll likely say Weber Shandwick. The PR powerhouse brought in $50 million in new accounts last year, including the likes of Samsung, PepsiCo, HSBC, Juniper Networks, HP and Wisk.
Venables Is No. 10 on Ad Age's Agency A-List
Feisty Shop Wins Business by Stepping Up and Telling Clients to Change Their Strategies
NEW YORK (AdAge.com) -- Spend a little time with folks from Venables Bell & Partners, and you'll find that feistiness is a theme. It persuaded Coca-Cola to orient Nestea to youngsters instead of going after yoga moms, Audi to spend more money last year than it initially planned, and ConocoPhillips to stop apologizing for itself.
Shops Next in Line for Ad Age's Agency A-List
10 on Their Way to the Top of Our Rankings
NEW YORK (AdAge.com) -- These 10 stellar shops that were just shy of the A-List. Will 2010 be their year?
Agencies to Watch for Ad Age's Next A-List
Which of These Shop's Will Grab Honors Next Year?
NEW YORK (AdAge.com) -- From unexpectedly surging Fallon to talent-drawing Red Scout, these shops are best-positioned for mention on next year's A-List .
LatinWorks Is Ad Age's Multicultural Agency of the Year
Austin Shop Grew 13% in 2009 and Pulled in Work From Burger King, Starburst
NEW YORK (AdAge.com) -- One of LatinWorks's hallmarks is work that is highly creative and effective in the Hispanic market, but eschews stereotypes and transcends ethnicity.
OMD Is Ad Age's Media Agency of the Year
Led by Alan Cohen, Shop Snatches Up Clients Looking for Untapped Opportunities
NEW YORK (AdAge.com) -- Alan Cohen's vision of cementing a media shop around strategy, intelligence and the ability to expertly manage marketing dollars is on full display at OMD.
Santo Is Ad Age's International Agency of the Year
Shop Realizes Its Dream of Working for the World From Argentina With Campaigns for Vodafone, Coke
BUENOS AIRES (AdAge.com) -- Argentina's ad agencies have been winning more and more international assignments, but Santo took it to a new level last year with the conquest of Vodafone's global creative account.
Agency A-List Finalists: Almap BBDO, Sid Lee and DDB New Zealand
Ad Age Names Runners-up to 2009 International Agency of the Year, Argentina's Santo
NEW YORK (Adage.com) -- Taking a look around the world at the agencies that did truly innovative work last year to transform their clients' businesses while growing their own, Advertising Age selected three agencies -- Almap BBDO in Sao Paulo, Brazil; Sid Lee in Montreal; and DDB New Zealand -- as runners-up to the 2009 International Agency of the Year, Argentina's Santo.
Universal McCann Is Ad Age's Comeback Agency of the Year
Formerly Viewed as Just a Media Arm, Aggressive Approach Landed Shop a Host of New Business
NEW YORK (AdAge.com) -- In 2009, Universal McCann did a lot of prevailing. The agency racked up nearly $2 billion in new business globally and almost $1 billion domestically.
Creativity Agency of the Year: Mother
Shop Has Been Responsible for Everything From Rock Concerts to Its Own Hot-Dog Business
NEW YORK (AdAge.com) -- In the past year, Mother expanded the already broad range of work coming out of its Bond Street headquarters, it added new and interesting clients while maintaining relationships with the big brands that have been attracted to the shop's nimble nature and idea-driven approach, and it added some interesting talent, including one bona fide digital heavyweight.
Creativity's Honor Roll: Five That Stood Out in 2009
Game-Changing Ideas. New-Business Wins. Here's What Else These Top Shops Have in Common
As compiled by Creativity, these agencies went above and beyond with a wealth of creative work that is changing the game of advertising.
Creativity's Production Company of the Year: MJZ
Old Dog Wins With Tried and True Tricks
NEW YORK (AdAge.com) -- After 20 years and a shifting advertising landscape, MJZ is still one of the most dominant players in commercial production, earning it the honor of year's best production company for the fifth time this decade.
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