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Scandinavian Creative Adds Digital Clout to Agency's Growing Mix of Marketing Services
Posted
by Ann-Christine Diaz
on
11.20.09
@ 11:48 AM
NEW YORK (AdAge.com) -- And another Swede enters the building.
Nicke Bergstrom, one of the co-founders and creative director of the much-decorated Swedish digital agency Farfar, has found a new home at Mother, New York. Mr. Bergstrom will have the title of creative director, joining fellow Swedish talents Linus Karlsson and Paul Malmstrom, who founded Mother, New York with Andrew Deitchman and Rob DeFlorio in 2003. Messrs. Karlsson and Malmstrom are the shop's executive creative directors.
John Seifert Will Become Responsible for Agency's U.S. and N.Y. Operations
Posted
by Rupal Parekh
on
11.19.09
@ 04:12 PM
NEW YORK (AdAge.com) -- More changes are afoot at Ogilvy & Mather as Carla Hendra will relinquish her day-to-day responsibilities as chairman of Ogilvy & Mather, New York, and CEO of Ogilvy North America. The move, effective early next year, puts Ogilvy's U.S. and New York operations under the charge of a single leader -- Ogilvy veteran John Seifert -- for the first time in years.
Ms. Hendra will lead a new arm of Ogilvy, dubbed "Global Strategy & Innovation Practice," as its global chairman. She will report directly to Ogilvy global CEO Miles Young.
BBH, Publicis and Martin Agency Go on to Next Round; Pitches Due in January
Posted
by Jean Halliday
on
11.18.09
@ 05:27 PM
DETROIT (AdAge.com) -- General Motors Co.'s Cadillac has cut the list of semi-finalists vying for the brand's national creative account in half.
The shops moving to the next round are two Publicis Groupe shops: Bartle Bogle Hegarty, New York, and Publicis, New York; along with Interpublic Group of Cos.' Martin Agency, Richmond, Va. Eliminated are Omnicom Group's DDB, Chicago; Interpublic's Gotham and independent McKinney, Durham, N.C. Cadillac confirmed that list.
With Merger of Two IPG Shops, J&J Business Became a Conflict
Posted
by Rupal Parekh
on
11.18.09
@ 05:10 PM
NEW YORK (AdAge.com) -- The maker of cold remedy Zicam, Matrixx Initiatives, has begun the second review of its $30 million ad account in the span of a year, due to an account conflict spurred by the merger of Zicam's current agency, Lowe, New York, with sibling Deutsch.
"We are conducting an agency review [with] a small number of agencies and should have a decision by the beginning of January," Tim Connors, VP-marketing at Matrixx Initiatives, said in an e-mail. "Out of respect for past, current and future partners, we are not discussing which agencies are involved in the search."
Marketer Gets a Lead Creative Agency Partner Amid Pending IPO, False-Advertising Claims
Posted
by Rupal Parekh
on
11.18.09
@ 04:46 PM
NEW YORK (AdAge.com) -- Publicis Groupe's Saatchi & Saatchi has added U.S. ad duties for Enfamil baby formula, expanding its relationship on parent Mead Johnson Nutrition's nearly $300 million global account after a lengthy pitch.
Executives familiar with the matter say Mead Johnson, based in Glenview, Ill., several months ago reached out to a handful of large agency networks to present ideas for the Enfamil brand, including the likes of WPP-owned Grey and Ogilvy & Mather. The latter has handled customer-relationship management work for Mead Johnson, but declined to participate in the pitch due to a conflict with Nestle.
Saatchi, which partnered with sibling Digitas for the pitch, has handled advertising for Enfamil in Latin America as well as some markets in Asia, two regions where Mead Johnson's business has been growing.
Viewpoint: Forget the Recession, This Is No Time to Ignore Changes to the Agency Business Model
Posted
by Tim Williams
on
11.18.09
@ 01:37 PM
Risk-aversion is a natural human trait, and it's one that gets amplified in times of trouble. Given we're all suffering through an exceptionally difficult economy, this is one of those times many of us feel like pulling in our horns and toughing the tough patch out.
That's the worst possible course of action we could take.
Mediabrands' Tara Comonte Describes Client Budget-Slashing Trend as 'Self-Destruction'; Pepsi's Frank Cooper Voices Similar Concerns
Posted
by Kunur Patel
on
11.17.09
@ 05:06 PM
NEW YORK (AdAge.com) -- Procurement took a bit of a beating at the American Advertising Federation's annual Hall of Achievement awards today, a sign that some marketers and agencies have reached the breaking point when it comes to the penny-pinching that they feel is starting to strangle creativity and innovation.
At an event that usually passes without so much as a word uttered in anger -- where the industry's highest achieving under-40s thank their families and friends for helping them win one of the business's top accolades -- one of the honorees, along with the chairman of AAF's executive committee, took the opportunity to throw a barb or two the way of procurement.
"Procurement wants to pay less than enough," said Tara Comonte, Mediabrands chief financial and operations officer, after she became the first chief financial officer be inducted into the group's hall of achievement. "And it will be self-destruction."
Independent Shop Beat Out Incumbent TimeZoneOne and Leo Burnett in Review
Posted
by Jeremy Mullman
on
11.16.09
@ 03:11 PM
CHICAGO (AdAge.com) -- Crocs has shifted its global creative, media, digital and PR business to Cramer-Krasselt, Chicago, following a review.
Independent C-K bested two of its Chicago neighbors, incumbent TimeZoneOne and Publicis Groupe's Leo Burnett, in the pitch for the marketing account. Crocs spent about $12 million on measured media in the U.S. last year.
A Look Back at the Final 10 Years in One of Detroit's Strongest Bonds
Posted
by Rupal Parekh
on
11.16.09
Last week's announcement that BBDO would shutter its Motor City office dealt a devastating blow to the nearly 500 employees that for years serviced Chrysler's marketing needs, and also signaled the end of a decades-long, storied marriage between the carmaker and BBDO.
The shop -- then known as Batten, Barton, Durstine & Osborn -- first joined the Chrysler roster in 1943 to handle the De Soto brand. In the 1990s, BBDO's parent, Omnicom Group, acquired Ross Roy Communications, an agency started by a one-time car salesman whose Chrysler/Dodge relationship dates back to 1926.
Levy Says Move Will Give Network More Heft to Chase Big Global Pitches
Posted
by Michael Bush
on
11.16.09
NEW YORK (AdAge.com) -- In recent years, Maurice Levy has bought a top financial PR player, Kekst, a wired-in London firm in Freud Communications, and flirted with the biggest independent PR player left.
Olivier Fleurot will lead the newly consolidated MS&L Group.
Now the Publicis Groupe CEO, still unhappy with the scale of his PR operations, is combining all of the group's public affairs, financial communications, events and specialized firms into one network in the hopes of shaking up the world order and creating a new global player under the MS&L Group banner. Sacrificed to do this will be some existing agency brands and a bit of headcount.
"By combining these dispersed assets and having one single management team, we will get much more traction in the marketplace and create a much more attractive offer to clients," Mr. Levy said in an interview. "It will allow us to compete on a global scale for some pieces of business, which we sometimes did not have the scale to go after."
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