American Demographics › Archive
Understanding the Meaning of Consumer Confidence
The Fuzzy Metric That Helps Predict the Future FULL ARTICLE
Marketers Adjust to American Disdain for Haggling
More No-Haggle Pricing Strategies Emerge in Automotive, Homes, Electronics FULL ARTICLE
Implications of Latest Baby Boomer Milestone
50-Plus Age Group Accounts for Half of U.S. Auto Sales FULL ARTICLE
HOW U.S. CONSUMERS REALLY FEEL ABOUT WAL-MART
Data Picture From a Divided Nation FULL ARTICLE
AMERICAN CONSUMERS LARGELY IGNORE 'MADE IN USA' PITCH
Perception Study Finds Young Adults the Least Likely to Own U.S.-Made Cars FULL ARTICLE
WHAT AMERICAN CONSUMERS DO ON THE WEEKEND
Survey Finds Much of Weekend Life Neither Relaxing nor Fun FULL ARTICLE
HOW U.S. CONSUMERS SPEND THEIR TIME
A U.S. Government Study of a Day in the Life of America FULL ARTICLE
EXPLORING AMERICA'S RICHEST ZIP CODES
Population Migrates Inward but Big Money Hugs the Coasts FULL ARTICLE
MARKETING TO AMERICAN LUDDITES
Targeting Sweet Spots in an Ignored Demographic FULL ARTICLE
WHAT U.S. CONSUMERS BUY AND WHY
Analysis and Downloadable Data from Advertising Age's American Demographics FULL ARTICLE
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