The Fuzzy Metric That Helps Predict the Future FULL ARTICLE

How Consumer Confidence Provides a Window into the Overall Economy

FULL ARTICLE

Marketers Adjust to American Disdain for Haggling

More No-Haggle Pricing Strategies Emerge in Automotive, Homes, Electronics FULL ARTICLE

No-haggle Pricing Climbs Higher, Finds Fans Among Affluent, Educated

FULL ARTICLE

Implications of Latest Baby Boomer Milestone

50-Plus Age Group Accounts for Half of U.S. Auto Sales FULL ARTICLE

Half of Boomers Hit the 50 Mark, But Spending Not Likely to Slow Down

FULL ARTICLE

HOW U.S. CONSUMERS REALLY FEEL ABOUT WAL-MART

Data Picture From a Divided Nation FULL ARTICLE

American Consumers Largely Ignore 'Made in USA' Pitch

Perception Study Finds Young Adults the Least Likely to Own American-Made Cars FULL ARTICLE

It's unanimous: Made in USA means quality, but not everyone is buying

FULL ARTICLE

WHAT AMERICAN CONSUMERS DO ON THE WEEKEND

Survey Finds Much of Weekend Life Neither Relaxing nor Fun FULL ARTICLE

HOW U.S. CONSUMERS SPEND THEIR TIME

A U.S. Government Study of a Day in the Life of America FULL ARTICLE

Day in the life: How consumers divvy up all the time they have

FULL ARTICLE

EXPLORING AMERICA'S RICHEST ZIP CODES

Population Migrates Inward but Big Money Hugs the Coasts FULL ARTICLE

Marketing to Luddites -- And No They Don't (Quite) Fit Your Stereotype

How to Target the Sweet Spots in an Ignored Demographic FULL ARTICLE

American Consumers' Purchasing Habits Broken Down and Analyzed

Downloadable Data from Advertising Age's American Demographics FULL ARTICLE

Families spend less on food as they pursue house, car dreams

FULL ARTICLE

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›› American Demographics Home

Advertising Age: Your Online Source for Marketing and Media News

This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women's liberation movement.

Bob Garfield

Verizon Exiles IPhone to Island of Misfit Toys for the Holidays

Too-Cool Apple Now Finding Itself on the Receiving End of Competitor Ridicule

Special Report

America's Hottest Brands

Advertising Age Honors the Top Brands of the Year -- and the Brains Behind Them

3 Minute Ad Age Video

Wal-Mart CMO Reflects on The Chaos of 2006

Marketing Side Was 'Out of Control' He Says

Special Report

Marketer of the Year: Hyundai

The carmaker won handily in our reader poll, besting Walmart, McDonald's, Lego and Amazon

Ad Age Video

Eddie Murphy's Long-Term Effect on Ad Agency Diversity

The Video Story of Dallas' Marcus Graham Project

Weekly Online Poll

Will small digital-production shops working directly with clients turn big digital agencies into unnecessary middlemen?

Vote & Comment

Special Report

Power Players 2009

Meet the Marketers Who Are Taking the Recession Head-on

White Paper: 2010 America

What the 2010 Census Means for Marketing and Advertising

2010 America explains what you need to know about the biggest consumer market-research project of the decade: the 2010 U.S. census. Demographics expert Peter Francese, author of this highly readable Ad Age white paper, analyzes what the census will reveal about the changing face of consumers.