Ad Age at the ANA
Reports, Including Marketer of the Year, From the Marketing Industry's Largest Annual Gathering
Ad Age editors and reporters are in Orlando, Fla., this weekend to bring you the latest news and analysis from the Association of National Advertisers' conference, the largest annual gathering of marketing executives in the country. Also: see who marketers, agency heads and marketing-services vendors selected as Ad Age's Marketer of the Year.
What Today's Troubled Businesses Can Learn From E-Trade
CMO Nick Utton and Spark's Ken Zasky Share Tips on How to Survive a Credit Crisis
ORLANDO, Fla. (AdAge.com) -- E-Trade Financial may have had a startling fall from grace a year ago, but the fact that it's still around offers hope for today's battered financial companies, the marketer and its media agency told an audience during the Oct. 19 general session of the Association of National Advertisers' annual conference.
CMOs Annoyed by Agencies, Ad Networks
HP, Charles Schwab Mull Going Direct to Media Companies; Verizon Takes Online Partners to Task
ORLANDO, Fla. (AdAge.com) -- Agencies and ad networks came in for some rough treatment at a CMO roundtable during the Association of National Advertisers' annual conference on Saturday as executives vented their dissatisfaction with agency models and ad-network performance.
Stengel Shares Lofty Vision for Marketing With Peers
Outgoing P&G Exec Working on Book About Purpose-Driven Package Goods
ORLANDO, Fla. (AdAge.com) -- Outgoing Procter & Gamble Co. Global Marketing Officer Jim Stengel gave a bit more of a glimpse into the future and look back on his past as he gave the last of his many speeches as a P&G employee in a keynote at the Association of National Advertisers here today.
HP's Mendenhall Urges Marketers to Venture Into Digital Whirlwind
Looks for Handle on How to Navigate Brand Discussion Online
ORLANDO, Fla. (AdAge.com) -- During an address before the Association of National Advertisers this morning, Mike Mendenhall, chief marketing officer at Hewlett-Packard, said the web has upended relationships between brands and consumers. In this digital age, where 1.3 billion of 6.6 billion consumers have internet access, brands must insert themselves into the global digital conversation while still adequately managing their reputations.
Despite a Bubbly Business, Coke CMO Vows Not to Relax
Joe Tripodi Claims Reports of Soda's Demise Are 'Greatly Exaggerated'
ORLANDO, Fla. (AdAge.com) --Coca-Cola has made a big comeback as of late. The beverage giant has reinvigorated its soft-drink portfolio with the introduction of Coke Zero, and it has rethought its approach to marketing, both internally and within its agency structure. "When you start believing your own bullshit, that is the death knell," Joe Tripodi, CMO-commercial officer said at the ANA.
TiVo CEO Says End Is Nigh for TV Ads
But Many in ANA Crowd Think He's Skipping Ahead
ORLANDO (AdAge.com) -- TiVo CEO Tom Rogers roused an audience at the ANA today claiming that the TV ads are soon to be outmoded by ad-skipping viewers. Th solution? DVR-thwarting tools sold by -- guess who? -- TiVo.
Bank of America CMO Highlights Progress Amid Crisis
Finucane Delivers Remarkably Upbeat Speech to ANA
ORLANDO, Fla. (AdAge.com) -- Of all those who spoke on "growth" at the Association of National Advertisers' annual conference here today, none had a harder job arguably than Anne Finucane, chief marketing officer of Bank of America -- the iconically named bank that is one of the institutions at the heart of the financial crisis.
Gray Lady Fights to Keep Her Dignity
Editorial Page Editor Describes New York Times' Efforts to Adapt Without Surrendering Standards
ORLANDO, Fla. (AdAge.com) -- Andrew Rosenthal, editorial page editor at The New York Times, aims to ensure opinions and news are kept separate, even as the internet increasingly blurs that line.
General Mills CMO Cheerleads for 'Brand Champions'
Addicks Stresses Importance of Consumer Input
ORLANDO, Fla. (AdAge.com) -- The first thing marketers need to do upon returning from the Association of National Advertisers conference? Make sure you know who your brand champions are, instructed Mark Addicks, chief marketing officer at General Mills.
BBDO's Robertson Riffs on Rituals at ANA Confab
Research on Consumer Behavior Turns Up Quirky, Useful Insights
ORLANDO, Fla. (AdAge.com) -- In a light (and lightly scripted) speech before the Association of National Advertisers' annual meeting today, BBDO Worldwide President-CEO Andrew Robertson revealed some findings of a global study on rituals -- and revealed some of his own in the process.
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