Transparency and Chemistry Key to CMO Longevity
Speros, Chow, Judge, Addicks Talk Shop at ANA Roundtable
CHICAGO (AdAge.com) -- Get a bunch of longtime chief marketing officers in a room and you'll hear one thing for certain: lots and lots of questions about staying power. The Association of National Advertisers CMO Roundtable this past weekend was no exception. The group, comprised of Best Buy's Barry Judge, General Mills' Mark Addicks, Con Agra's Joan Chow and Fidelity Investment's Jim Speros, underscored the importance of transparency, relationship building and making sure you're right for the job in the first place.
ANA Urges Marketers: We Must Be the Ones to Lead the Country Out of Recession
IBM, Walmart, McD's Held Up as Examples of Building on Brand Core
PHOENIX (AdAge.com) -- If someone is going to lead the U.S. out of recession, the Association of National Advertisers made a case that it should be the marketers, trotting out a group of CMOs to detail how they've led major turnarounds or fueled record growth during the group's annual conference.
Method Conducts a Bit of Meta Marketing in Room Full of Marketers
Upstart Brand Uses ANA Confab as Launching Pad for Viral-Video Stunt (and Offers Lesson in Doing More With Less)
PHOENIX (AdAge.com) -- Viral videos were a hot topic at the Association of National Advertisers conference Saturday, from the record viewership of Evian's "skating baby" video from Euro RSCG to the rant of a fictional Kodak executive that heralded the turnaround of that storied brand.
Ethnic Insights Form Foundations of McDonald's Marketing
CMO Golden: 'Start With the Ones Who Are Setting the Pace'
PHOENIX (AdAge.com) -- The marketing at McDonald's is informed first and foremost by ethnic insights that shape the chain's marketing to African Americans, Asians and Hispanics. Then McDonald's lays those insights over work for the general market.
Walmart CMO Says Marketing Is About the Customer, Not the Advertising
At Advertiser Confab, Quinn Burnishes Retail Giant's Place in Marketing Pantheon
PHOENIX (AdAge.com) -- For an Association of National Advertisers that's been trying hard to elevate the role of marketers in business, Walmart Chief Marketing Officer Stephen Quinn delivered a welcome message: Marketing played the central role in a turnaround for what may well be the predominant marketer of the moment.
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