How to Save the Troubled Agency-Marketer Relationship
NEW YORK (AdAge.com) -- The recession. Social media. Procurement. Media companies as creative agencies. The decline of account management. Whatever the cause, it has led to an unprecedented strain for the agency community and the marketers it services -- and we hope in Ad Age's first Agency Issue to diagnose some of the problems and help point the way toward solutions. Yes, there are solutions. To find them, we canvassed people across the industry to get a feel for what's prompting the problems in the first place and what sorts of actions can be taken to remedy the relationship.