Behind Kraft's Seismic Shift: Why It's Shaking Up Its Shops
NEW YORK (AdAge.com) -- When Irene Rosenfeld took the CEO slot at Kraft Foods in 2006, she came with a reputation as a take-charge leader unafraid of shaking things up. That is an understatement when it comes to agency relationships.
By E.J. Schultz on 11.15.10