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Print Issue Archive : Nov 15, 2004

Top headlines

News

  • W's secret weapons: Scarborough, Nielsen
  • P&G diaper demand surges on turnaround
  • Will new meters sweep out sweeps?
  • Leading the charge
  • 'Tis the season to trim promos
  • ABC intensifies effort to root out circ fraud
  • Anheuser-Busch on new-beer bender
  • Motorola sexes up its cell sell with Razr
  • Changing the product
  • Marketers hike prices to restake luxury claims
  • AdWatch
  • Researchers flail as public cuts the cord
  • Blackberry's latest offers taste to regular consumers
  • Garfield's AdReview
  • Media darlings
  • Omnicom shops dominate Gunn's worldwide ranking
  • Coke commits $400M to fix It
  • P&G chief: We need new model-now
  • People
  • Binge, purge: Atkins slashes marketing
  • Electronics retailers woo women
  • Ad Age/IAG's Top Spots
  • Most Read
    CNN and Elle Test Google Glass as a Way to Push Content to More People A DVD That Smells Like Domino's Pizza Two Omnicom Agencies Hit Hard By Layoffs Overworked? 24-Year-Old Ogilvy China Staffer Dies After Heart Attack at Desk Forget the Year of Mobile -- It's Actually the Year of Video
  • Most Commented
    What Do We Say When 'Digital' Has Lost All Meaning? Adland's Fears Realized: Mondelez Piggybacks on P&G's Payment Terms Overworked? 24-Year-Old Ogilvy China Staffer Dies After Heart Attack at Desk Walmart Disappoints But Stays Course on Price Ads and Ecommerce Qantas to Flyers: Ditch Your Kindles, Read Our Custom Books
  • Most Emailed
    Overworked? 24-Year-Old Ogilvy China Staffer Dies After Heart Attack at Desk Two Omnicom Agencies Hit Hard By Layoffs GM, IBM Among Companies Joining With Schools to Cultivate Data Scientists Adland's Fears Realized: Mondelez Piggybacks on P&G's Payment Terms A DVD That Smells Like Domino's Pizza

Big In Print

  • Over Half of Agency Compensation Deals Involve Pay-for-Performance
  • Why the Big, Bad Broadcast Upfronts Still Matter
  • Egg McMuffin for Dinner? Restaurant Marketers Wake Up to $50B Breakfast Opportunity
  • Where Will the TV Buyers Spend Their $9.2 Billion?
  • Upfront Week Map: Find All This Week's Biggest Events

Newsletters

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Get the full scope of what’s happening in the evolving world of data and what it means to marketers.

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