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Print Issue Archive : Oct 17, 2005

Top headlines

News

  • First victim of fuel prices likely to be advertising
  • 5 steps mags must take-now
  • Kellogg squeezes media in save-to-spend scheme
  • Big Pharma could take big hit as patents expire
  • Faith dealers
  • Yankee Doodle brewer gets taste for imports
  • Pepsi picks water fight with surging Glaceau
  • Terminal leave
  • Surprising bestseller blasts P&G, Wal-Mart
  • Buyers turn on NBC, lay blame on Zucker
  • AdWatch
  • Aegis saga: Who wants it this week?
  • BBH beats up on bigs with $400 million week
  • ‘Left Behind’ tries new approach for old story
  • Tony spinoff gets declawed
  • Apple rips up TV ad playbook
  • Got beer? A-B plots health pitch
  • Home sweet Airworld
  • Quiznos Gets Serious About Subway, May Retire Baby Bob
  • The clock is ticking for aging Timex
  • Most Read
    Is a Yahoo-Owned Tumblr More Attractive to Brands? P&G Launches Major ROI Review Adland Gets a Good Look Through Google Glass There's Data in That Toothbrush (And Lots of Other Products, Too) Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines
  • Most Commented
    Three Ways Yahoo Can Avoid Screwing Up Tumblr P&G Launches Major ROI Review Is a Yahoo-Owned Tumblr More Attractive to Brands? RadioShack Looks to Regain Relevance With Push for Younger Consumers Your Brand Caught in a Pop-Culture Crisis? You Shoulder Some Blame
  • Most Emailed
    P&G Launches Major ROI Review Group of Senior Execs Depart Huge to Form New Digital Shop Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? RadioShack Looks to Regain Relevance With Push for Younger Consumers Six Questions With Volkswagen's Kevin Mayer

Big In Print

  • P&G Launches Major ROI Review
  • Upfront Brings New Scheduling Strategy for Broadcast Nets
  • RadioShack Looks to Regain Relevance With Push for Younger Consumers
  • Adland Gets a Good Look Through Google Glass

Newsletters

Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.

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