Top headlines

• Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent
• Shopping Aisles at Cutting Edge of Consumer Research and Tech
• Bud's Big Blunder: Letting Consultants Steer Brand
• Why the $7B Media-Consolidation Windfall Isn't Good News for Small Shops
• TIAA CREF Pulls Off Coup: Buys TV Ads With Precision
• Pharma-White House Deal Imperiled Despite $100M Outlay
• 'LOL Is This You?' Twitter Getting Serious About Spam Issue
• Ari Merkin Heads Back to Crispin to Shore Up Miami Outpost
• CBS Scores $37M Beyond TV With Help of March Madness
• Major Brands No Longer Sweet on High-Fructose Corn Syrup
• How to Market Based on Phone Choice
• Life After P&G: Jim Stengel Rewrites Marketing Textbook

News

• What Does Cable Name Game Mean for Business?
• How to Market Based on Phone Choice
• TIAA CREF Pulls Off Coup: Buys TV Ads With Precision
• Hiring Freeze Starts to Thaw as Agency Business Hunts for Talent
• Bud's Big Blunder: Letting Consultants Steer Brand
• Pharma-White House Deal Imperiled Despite $100M Outlay
• CBS Scores $37M Beyond TV With Help of March Madness

• Life After P&G: Jim Stengel Rewrites Marketing Textbook
• Major Brands No Longer Sweet on High-Fructose Corn Syrup
• Ari Merkin Heads Back to Crispin to Shore Up Miami Outpost
• Shopping Aisles at Cutting Edge of Consumer Research and Tech
• Why the $7B Media-Consolidation Windfall Isn't Good News for Small Shops
• 'LOL Is This You?' Twitter Getting Serious About Spam Issue

Ad Review

• Treatment for Couple's Pain Makes Laughter Conceivable

CMO Strategy

• 10 Legal Moves That Changed Advertising

• NBC Breaks Beyond TV to Reach New Viewers

Rance Crain

• Geier's 'Survive to Thrive' Offers Look at Culture That Built IPG

Viewpoint

• Pushing the Envelope at the U.S. Postal Service

• Facebook Will Rule the Web During the Next Decade

Viewpoint: Editorial

• Soda Taxes Are Nothing More Than a Money Grab

• Letters, March 15, 2010