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Print Issue Archive : Mar 19, 2007

Top headlines

  • Did Google Flush $1.6 Billion Down the YouTube?
  • At Stake in Viacom vs. Google Lawsuit: Future of Media
  • The Adworld Libel Trial That Dwarfs All Others
  • J&J Jolts 'Old' Media With $250 Million Ad-Spend Shift
  • Can Any Shop Run With Digital-Obsessed Nike?
  • P&G, Major Marketers Crowd Into Direct-Response TV
  • Being Black on Mad Ave: Two Generations
  • Soon, You Could Know How Many See Your Spots (Really!)
  • May the Force Be With Your Mail
  • A-B Just Can't Quit Bud Select
  • Gold's: Hasta La Vista, Musclemen
  • Looking to Build on Its Ratings Comeback

Adages

  • First Stop Mickey D's, Next Stop Grauman's Chinese Theater?

Business of Life

  • U.S. Trails Rest of World in Perks

CMO Strategy

  • HP, Fulfill Your Promise to Make It Personal

Corrections

  • Corrections

Digital

  • Another Piece of DIY Digital Media

Media

  • Looking to Build on Its Ratings Comeback
  • Soon, You Could Know How Many See Your Spots (Really!)

News

  • Big G Yields On Cereal-Price Cuts
  • Don't Let This Happen to You
  • A-B Just Can't Quit Bud Select

Print Edition

  • Meet a Product-Placement Pioneer

Special Report: Live Marketing

  • Specialists Thrive in Fast-Growing Events Segment
  • Events No Longer Immune to Marketer Demands for ROI
  • Events Trail Only Ads in Alignment with Brands

The World

  • Tier Tale: How Marketers Classify Cities in China
  • Broadcasters on Eggshells

Viewpoint: Editorial

  • After 10 Great Years, a Farewell to the Readers of Ad Age
  • Fox, Democrats Stuck on Stupid
  • Most Read
    Is a Yahoo-Owned Tumblr More Attractive to Brands? P&G Launches Major ROI Review Adland Gets a Good Look Through Google Glass There's Data in That Toothbrush (And Lots of Other Products, Too) Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines
  • Most Commented
    Three Ways Yahoo Can Avoid Screwing Up Tumblr P&G Launches Major ROI Review Is a Yahoo-Owned Tumblr More Attractive to Brands? Group of Senior Execs Depart Huge to Form New Digital Shop RadioShack Looks to Regain Relevance With Push for Younger Consumers
  • Most Emailed
    P&G Launches Major ROI Review Group of Senior Execs Depart Huge to Form New Digital Shop NBC Vet Marianne Gambelli Lands at Horizon Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? ESPN Begins Hundreds of Layoffs

Big In Print

  • P&G Launches Major ROI Review
  • Upfront Brings New Scheduling Strategy for Broadcast Nets
  • RadioShack Looks to Regain Relevance With Push for Younger Consumers
  • Adland Gets a Good Look Through Google Glass

Newsletters

Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.

Creativity Picks

Smart Rescues Stranded Drivers in Moscow

To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively proved to potential customers the benefits of having a smaller vehicle.

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