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Group of Senior Execs Depart Huge to Form New Digital Shop ESPN Begins Hundreds of Layoffs Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? NBC Vet Marianne Gambelli Lands at Horizon

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A DVD That Smells Like Domino's Pizza

Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.

Print Issue Archive : Mar 24, 2008

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A DVD That Smells Like Domino's Pizza