Top headlines

• Lever's CMO Throws Down the Social-Media Gauntlet
• Why Free-Ride YouTube Is Finally Winning Ad Dollars
• Study: ROI May Be Measurable in Facebook, MySpace After All
• Package-Goods Players Warm Up Slowly to the Social-Media Scene
• Bloggers Be Warned: FTC May Monitor What You Say
• Why Watch Obama? Here Are 13 Million Reasons
• Nationwide Revives Classic Tagline in Bid to Show Its Comforting Side
• Do Shops Need a Recession Unit?
• More Bigwigs Weigh in on What to Do in a Downturn
• Fear Factor Gets Brink's Buzz -- and a Sales Boost
• Top-Tier Cable Networks Set to Take on Broadcast

News

• Nationwide Revives Classic Tagline in Bid to Show Its Comforting Side
• Bloggers Be Warned: FTC May Monitor What You Say
• Study: ROI May Be Measurable in Facebook, MySpace After All
• Fear Factor Gets Brink's Buzz -- and a Sales Boost
• Do Shops Need a Recession Unit?
• What'll Be the Breakout Star That Links TV to Net?

• Package-Goods Players Warm Up Slowly to the Social-Media Scene
• Why Watch Obama? Here Are 13 Million Reasons
• Why Free-Ride YouTube Is Finally Winning Ad Dollars
• Lever's CMO Throws Down the Social-Media Gauntlet
• More Bigwigs Weigh in on What to Do in a Downturn

Ad Review

• 'Bland' Web Effort Is Enough to Make You Lose Your Lunch

CMO Strategy

• Soccer in the U.S. Reaches Its Goals a Step at a Time

Digital

• Online Shopping Goes From Solo Experience to Social Interaction

• Twitter Is Peaking; Get Ready to Follow The Geeks Onward

Jonah Bloom

• Big Idea From a Small Business: A Market-Based Pricing Model

Media

• The Last Hurrah of Hollywood's Hero Journalist?

Special Report: Cable TV 2009

• Multiplatform Views? Yeah, We Can Do That
• Addressable Ads Are Here; Who's Ready?

• Top-Tier Cable Networks Set to Take on Broadcast

Teressa Iezzi

• With Virtue, Media Brand Vice Helps Marketers Tap Its Genius

Viewpoint: Editorial

• Big Agencies Face Challenge From Social-Media Upstarts

• Letters, April 13, 2009