Top headlines

• Can Pepsi's Mid-Calorie Next Revive Its Cola Category?
• Why More Marketers Are Underwriting Access to Paid Content
• Why the Newspaper Ad Column Seems to Be Going the Way of the Three-Martini Lunch
• Ad Growing Pains for Twitter
• Magazine-Subscription Rates Continue Downward Trend
• New iAd Targeting Tactic Helps Marketers Hunt for Clues About Consumers
• Consumer-Packaged-Goods Players Fighting Urge to Consolidate
• Kotex Brings Style to Feminine Care With Pad-Design Contest
• Five Surprising Facts Marketers Should Know About 2010 Census Stats
• Century 21 Is Returning to TV, but Real-Estate Ads Aren't Springing Back Yet
• Home Depot Localizes With Spring-Loaded Pitch
• NBC News Pitch: Benchmark Us Against Prime Time

News

• Venture-Capital Offerings Latest Tactic Being Used by Agencies
• McDonald's Aims to Turn 'McJob' Image on Its Ear in Recruiting Effort
• Confessions of a Comment-Thread Junkie
• Dodging Cancellation Bullet, Shows Trim Casts
• Home Depot Localizes With Spring-Loaded Pitch
• Magazine-Subscription Rates Continue Downward Trend
• Consumer-Packaged-Goods Players Fighting Urge to Consolidate
• Ad Growing Pains for Twitter
• Why More Marketers Are Underwriting Access to Paid Content

• How McCann Kept the U.S. Army Account
• NBC News Pitch: Benchmark Us Against Prime Time
• Can Nintendo Keep 3DS Sales Hot After Reaching Core Gamers?
• Five Surprising Facts Marketers Should Know About 2010 Census Stats
• Century 21 Is Returning to TV, but Real-Estate Ads Aren't Springing Back Yet
• New iAd Targeting Tactic Helps Marketers Hunt for Clues About Consumers
• Kotex Brings Style to Feminine Care With Pad-Design Contest
• Why the Newspaper Ad Column Seems to Be Going the Way of the Three-Martini Lunch
• Can Pepsi's Mid-Calorie Next Revive Its Cola Category?

CMO Strategy

• Pepsi Vet Nicholson Preps Equinox for Expansion

• Marketers Failing Interactive Part of Interactive Marketing

Special Report: Audience Buying Guide

• Audience vs. Environment: Will Data-Driven Buying Tip Debate?
• Ad Targeting Gets Social
• Networks, Exchanges Are Not Immune to Groupon-Cloning Fad
• Fact vs. Fiction: Truth About Regulation and Online Ad Biz
• Publishers Bid to Take Back Control of Online Ad Ecosystem
• Why Facebook Will Emerge a Winner in Battle Over Privacy

• Move Over RTBs, the Hot Term of 2011 Is the AMP
• Boon for Direct Response as Audience Buying Comes to Video
• What's the Best Strategy for Targeting Your Display Ads?
• Google's Invite Media Founders: Why We Decided Not to Start the Next Facebook
• Hope Amid the Confusing World of Display Advertising
• Real-Time Trend Brings Another Premature Obituary for Ad Nets

Viewpoint

• The Ad-Agency Business Is Losing Sight of Its Purpose
• Agencies Need a New Perspective When It Comes to Handling Profit

• Brands Still Need Agencies, but Agencies Also Need the Crowd
• How to Maximize ROI on Your Conference Attendance

Viewpoint: Editorial

• Let Facebook Test New Ads Before Writing Them off