Top headlines

• Media Agencies Try to Navigate Choppy Waters
• Best Brand on Earth? Starts With a G ...
• To Direct Mailers, Green Means One Thing: Cash
• Olay Translates Killer Online App to Retail Aisles
• Starbucks Seeks Jolt From Another Mass Tactic
• Recent Account Losses Leave Element 79 Thirsting for Clients
• Why Gatorade Is Losing Its Zip
• Agencies Chase Rainbow, but Diversity Progress Still Cloudy
• Hot Digital Shop Hops Across the Atlantic
• Marketers' Potty Mouths Pay Off
• With Keystone State Now a Key State, Spend Soars
• Penguins Sell Tickets via Cellphone Alerts

News

• Unilever Sponsors 'Ugly Betty' in China
• Gas Buyers Pick Brand Over Price
• Men's Health Spies Way to Meld Mags, Mobile
• Hot Digital Shop Hops Across the Atlantic
• With Keystone State Now a Key State, Spend Soars
• Recent Account Losses Leave Element 79 Thirsting for Clients
• Agencies Chase Rainbow, but Diversity Progress Still Cloudy
• Best Brand on Earth? Starts With a G ...
• Olay Translates Killer Online App to Retail Aisles

• GM's Woes Trickle Down to Campbell-Ewald
• Penguins Sell Tickets via Cellphone Alerts
• MindShare Regroups to Expand Empire
• Marketers' Potty Mouths Pay Off
• Starbucks Seeks Jolt From Another Mass Tactic
• Why Gatorade Is Losing Its Zip
• Media Agencies Try to Navigate Choppy Waters
• To Direct Mailers, Green Means One Thing: Cash

Ad Review

• Ad for Gore Environment Effort Lacks Shaming 'Tone' -- and Facts

CMO Strategy

• Why Consumers May Never Be the Same
• Communicate Empathically and They'll Listen

• Be a 'David' and Do More With Less

Digital

• MySpace Tool Allows Marketers to Manage Their Own Profiles
• Taking the Temperature of a Social Network

• Measurement: 'Further Than Nowhere, Less Than Somewhere'

Lenore Skenazy

• How I Ended Up on 'Today' Without Help From a Publicist

Media

• Could Interactive Media Help Save the Airline Industry?
• Despite Talk of Ethics Codes, Airbrushing Is Here to Stay

• Media Guy's Pop Pick: 'The Diving Bell' on DVD

Rance Crain

• To Restore Civic Pride, Try Some Joy, Inner Peace and Deodorant

TalentWorks

• How Do You Know When It's Time to Fire Someone?

Viewpoint: Editorial

• Don't Pollute Earth Day With Irrelevant Advertising

• Letters, April 21, 2008