Top headlines

• GM, Chrysler Bankruptcies Could Leave Shops Holding $300 Mil Bag
• Flu Fever Fuels Sanitizer Sales and Lots of Tweets
• Take Cover! Marketing Blitz for McCafe Is on the Way
• Tweet Meet: 4A's Rebrands, Dives Into Digital
• New Huggies, Old Spice Launches to Go TV-Free
• Why Conde's Cocktail of Sex Appeal, Biz News Failed
• Newspapers Build Digital Portfolios
• Florists Push to Keep Mom Sales From Withering
• CMOs Still Say They Can Grow Post-Recession
• NBC to Give Early Taste of Fall Fare With 'Infront'
• Can Book-Sales Clubs Make It Through 21st Century?
• Gardening Biz Blooming After Year in the Ground

News

• Can Book-Sales Clubs Make It Through 21st Century?
• How Personality Can Predict Media Usage
• CMOs Still Say They Can Grow Post-Recession
• Florists Push to Keep Mom Sales From Withering
• New Huggies, Old Spice Launches to Go TV-Free
• Tips for Growing Your Business in China
• Java Giants Brace for McCafe
• Flu Fever Fuels Sanitizer Sales and Lots of Tweets

• Gardening Biz Blooming After Year in the Ground
• NBC to Give Early Taste of Fall Fare With 'Infront'
• Newspapers Build Digital Portfolios
• Tweet Meet: 4A's Rebrands, Dives Into Digital
• Why Conde's Cocktail of Sex Appeal, Biz News Failed
• Take Cover! Marketing Blitz for McCafe Is on the Way
• GM, Chrysler Bankruptcies Could Leave Shops Holding $300 Mil Bag

Ad Review

• Out-of-Work Copywriter Bares All on Savvy Self-Marketing Site

CMO Strategy

• Dr Pepper Ups Marketing Spend, Readies for Growth
• Don't Get Caught up in Digital Data Without a Clear Vision

• Setting the Right Business Goals for Ultimate Success

Digital

• More People Are Using PCs to Time-Shift TV, Skip Ads

Hispanic Marketing

• Alfonseca Signs on to Chair Jury for Ad Age's Awards
• Reaching the Gatekeepers of Hispanic Households

• Tecate Stays True to its Mexican Roots in U.S. Marketing Efforts

Media

• The Coming End of YouTube, Twitter and Facebook Socialism

Rance Crain

• Deceitful Financial Infomercial Tars Entire Advertising Industry

Viewpoint: Editorial

• GM and Chrysler Have Gotten Messaging All Wrong

• Letters, April 5, 2009