Top headlines

• Grilled Chicken a Kentucky Fried Fiasco
• Broadcast Upfront Could Be Down as Much as 20%
• Some Payout: DeCerchio Demands $55M From Doner
• Obama Halves Chrysler's Planned Marketing Budget
• Five Reasons to Start Feeling Optimistic (Maybe)
• Budweiser Gets Emotional, Tells DDB to Study D'Arcy
• In Times Like These, the Best Bet Is Winning Ugly
• Churches Get Religion on Marketing
• Should Apple Be Arbiter of Taste for iPhone Apps?
• Nokia Asks Advertisers to Brand Its Phones
• Big Pharma Finally Taking Big Steps to Reach Patients With Digital Media

News

• Reckitt Benckiser Ratchets Up Spending, Posts 8% Jump in Organic Sales Growth
• Big Pharma Finally Taking Big Steps to Reach Patients With Digital Media
• Nokia Asks Advertisers to Brand Its Phones
• Budweiser Gets Emotional, Tells DDB to Study D'Arcy
• Five Reasons to Start Feeling Optimistic (Maybe)
• Obama Halves Chrysler's Planned Marketing Budget
• Some Payout: DeCerchio Demands $55M From Doner

• Alberto-Culver Slashes Spending but Still Grows, Thanks to Strong Brands
• Churches Get Religion on Marketing
• Should Apple Be Arbiter of Taste for iPhone Apps?
• In Times Like These, the Best Bet Is Winning Ugly
• Grilled Chicken a Kentucky Fried Fiasco
• Broadcast Upfront Could Be Down as Much as 20%

Ad Review

• It's Tired, It's Been Done Before, and I Couldn't Stop Watching It

CMO Strategy

• Research May Be Costly, but It's Critical

• Why Burt's Bees CMO Won't Cut Spending in Recession

Digital

• How E-mail Became a Direct-Marketing Rock Star in Recession
• Finding a Replacement for Declining Print

• Goodbye, Destination Web, Hello, Online Enlightenment

Jonah Bloom

• With PR on the Rise, Here's a Refresher Course in the Basics

Ken Wheaton

• If You Want to Think Outside the Box, Try to Get Out of the Ad Belt

Media

• Sorry, Senators: No Newspaper Is Worth Saving in its Entirety

Special Report: TV Upfront

• What's Wrong With How We Buy National TV

• Upfront Not Working for You? Try Reversing It, Like Unilever

Viewpoint: Editorial

• Move to Legislate ED Ads Is Governmental Overreaction

• Letters, May 11, 2009