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Print Issue Archive : Apr 26, 2010

Top headlines

  • How to Save the Troubled Agency-Marketer Relationship
  • Agency Report: Revenue Slumps 7.5%, Jobs at 16-Year Low
  • My Life, Seen Through the Eyes of Marketers
  • Think Twice Before Axing Account Management
  • Do You Know the ABCs of DSPs? Agency-Relations Teams Pitch In
  • Creatives You Should Know
  • In Adland, the Best Culture Lures the Best Talent
  • Procurement: We're About Value, Not Price
  • Foreign Firms Buying Their Way Into U.S. Via M&A
  • What Is Conde Nast Doing Making Kenneth Cole's YouTube Ads?
  • McDonald's Dillon Splits Up Advertising to Make Shops Say 'I'm Lovin' It'

News

  • Agency Report: Revenue Slumps 7.5%, Jobs at 16-Year Low
  • Do You Know the ABCs of DSPs? Agency-Relations Teams Pitch In
  • Procurement: We're About Value, Not Price
  • General-Market Shops Snatching Up Hispanic Business
  • Think Twice Before Axing Account Management
  • Three Spring-Cleaning Tips for Marketers -- and Three More Their Agencies Could Use
  • Creatives You Should Know
  • Foreign Firms Buying Their Way Into U.S. Via M&A
  • In Adland, the Best Culture Lures the Best Talent
  • What Is Conde Nast Doing Making Kenneth Cole's YouTube Ads?
  • McDonald's Dillon Splits Up Advertising to Make Shops Say 'I'm Lovin' It'

Viewpoint

  • Too Many Shops, Not Enough Business
  • Give Shops More Credit for Work That Bridges Digital Divide
  • Letters, April 26, 2010
  • Most Read
    Is a Yahoo-Owned Tumblr More Attractive to Brands? P&G Launches Major ROI Review Adland Gets a Good Look Through Google Glass There's Data in That Toothbrush (And Lots of Other Products, Too) Three Ways Yahoo Can Avoid Screwing Up Tumblr
  • Most Commented
    P&G Launches Major ROI Review Is a Yahoo-Owned Tumblr More Attractive to Brands? Three Ways Yahoo Can Avoid Screwing Up Tumblr RadioShack Looks to Regain Relevance With Push for Younger Consumers Yahoo to Bring More Ad Formats to Tumblr, Mayer Says
  • Most Emailed
    P&G Launches Major ROI Review Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? Amazon Taps Initiative to Serve as Global Media Agency RadioShack Looks to Regain Relevance With Push for Younger Consumers There's Data in That Toothbrush (And Lots of Other Products, Too)

Big In Print

  • P&G Launches Major ROI Review
  • Upfront Brings New Scheduling Strategy for Broadcast Nets
  • RadioShack Looks to Regain Relevance With Push for Younger Consumers
  • Adland Gets a Good Look Through Google Glass

Newsletters

Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.

Creativity Picks

Smart Rescues Stranded Drivers in Moscow

To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively proved to potential customers the benefits of having a smaller vehicle.

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