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Print Issue Archive : May 9, 2011

Top headlines

News

  • How Niche Consultancy Lookinglass Helps Agencies See Things Clearer
  • Procurement Myths, Truths Explored at AA Roundtable
  • Bad News for Small-Towners Seeking Daily Group Deals
  • On the Road to Mass Mobile Coupons: Printables and Paperless
  • Apple Ends Google's Four-Year Run as Most Valuable Brand
  • What's Behind Microsoft Shift? Marketing 'Chaos'
  • Facebook Scores Again With Most Ads on the Web
  • How to Best Work With Procurement
  • #Winning on Twitter: the Top 10 Promoted Tweets
  • Bin Laden Death Burned Up Twitter, but Proved TV and Newspapers Still Tops for Big Events
  • Where Were You When You Heard bin Laden Was Dead?
  • Campbell Labeling Fight Feared to Embolden Class-Action Attorneys

CMO Strategy

  • The NHL'S Come Far, but John Collins Wants More

Media

  • TV Upfront Headed Toward Double-Digit Gains

The Media Guy

  • The Sad Story of Media Cat -- and the Vanishing Glossies

Viewpoint

  • Want to Expand Your Business? You Should Narrow Your Focus
  • Sentiment Analysis Can Help Find the Idea in That Pile of Data
  • Why Old Spice Ad May Be the Ad Your Ads Shouldn't Be Like
  • News Brands Confront the Rise of Mobile Curation Apps

Viewpoint: Editorial

  • What Marketers Can Learn From Campbell's Easily Avoided Sodium-Label Suit
  • Most Read
    Is a Yahoo-Owned Tumblr More Attractive to Brands? P&G Launches Major ROI Review Adland Gets a Good Look Through Google Glass There's Data in That Toothbrush (And Lots of Other Products, Too) Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines
  • Most Commented
    Three Ways Yahoo Can Avoid Screwing Up Tumblr P&G Launches Major ROI Review Is a Yahoo-Owned Tumblr More Attractive to Brands? Group of Senior Execs Depart Huge to Form New Digital Shop RadioShack Looks to Regain Relevance With Push for Younger Consumers
  • Most Emailed
    P&G Launches Major ROI Review Group of Senior Execs Depart Huge to Form New Digital Shop NBC Vet Marianne Gambelli Lands at Horizon Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers? ESPN Begins Hundreds of Layoffs

Big In Print

  • P&G Launches Major ROI Review
  • Upfront Brings New Scheduling Strategy for Broadcast Nets
  • RadioShack Looks to Regain Relevance With Push for Younger Consumers
  • Adland Gets a Good Look Through Google Glass

Newsletters

Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.

Creativity Picks

Twitter Tells You to Get Off Twitter for Mother's Day

When it's time to wish your mom a very happy Mother's Day, what do you do? Send her a tweet? I don't think so, buster.

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