Top headlines

• Groupon Makes Big Bid on Traditional TV, Buys Super Bowl Pregame
• Over $12B at Stake if NFL Lockout Prevents 2011 Season
• When It Comes to Commercials, Target, Others Keep It Green
• Experts Say SEO Groundwork Must Be Laid Before Crisis Hits
• Nothing Casual About This Game Obsession
• Whatever 4G Means, the Ad Battle Has Begun
• The Year Ahead: 2011 Predictions for Marketers
• P&G Loses Zest, but Soap Leaves Behind Legacy
• At CES, Connected TVs, Tablets and Smartphones Still Missing Key Content
• Acosta CMO Ramin Eivaz Talks Shopper Marketing
• How Agencies Are Structuring for Shopper Marketing

News

• How Agencies Are Structuring for Shopper Marketing
• The Year Ahead: 2011 Predictions for Marketers
• Great White Way Getting Big Boost From Chatter on World Wide Web
• P&G Loses Zest, but Soap Leaves Behind Legacy
• Whatever 4G Means, the Ad Battle Has Begun
• Experts Say SEO Groundwork Must Be Laid Before Crisis Hits
• Over $12B at Stake if NFL Lockout Prevents 2011 Season
• Groupon Makes Big Bid on Traditional TV, Buys Super Bowl Pregame

• The Year Ahead: 2011 Predictions for China
• The Year Ahead: 2011 Predictions for Media
• The Year Ahead: 2011 Predictions for Agencies
• The Year Ahead: 2011 Predictions for Digital Marketing
• Acosta CMO Ramin Eivaz Talks Shopper Marketing
• Nothing Casual About This Game Obsession
• When It Comes to Commercials, Target, Others Keep It Green
• CBS 'EcoAd' Pays 10% to Local E-causes

CMO Strategy

• Budgets, Innovation Squarely in CMOs' Sights in 2011

Consumer Electronics Show

• At CES, Connected TVs, Tablets and Smartphones Still Missing Key Content

Viewpoint

• 10 Digital (and Nondigital) Resolutions to Make '11 a Win
• Letters, Jan. 10, 2011

• Five Trends to Keep an Eye on in the New Year
• Media in 2011: The (Real) Year of Living Dangerously

Viewpoint: Editorial

• Social Media Will Usher in Golden Age of Global Branding -- if Marketers Get Message Right

• Want to Demand Premium Prices? Then Innovate