Top headlines

• Gulf Coast's $20B Tourism Biz Asks BP to Foot Advertising Bill
• Hirschorn Is the Whole Matrix
• Top Marketers to Silicon Valley: Help Us Get Ahead of Consumer
• Why You Are Not Drinking Nearly Enough Starbucks
• For TV Networks, Every Thing Old Is New Again
• Marketers Stay Put With Smaller Location-Based Apps
• If Consumer Is Your Agency, It's Time for a Review
• Will Growing Crop of TV Apps Engage Viewers, Advertisers?
• World Cup Kicks Off Marketing Games on Epic Scale
• On-the-Fly Advertising Swiftly Becoming More Commonplace
• Mayweather Has Everything -- but Endorsements
• Keeping Score of the Upfront

News

• On-the-Fly Advertising Swiftly Becoming More Commonplace
• World Cup Kicks Off Marketing Games on Epic Scale
• Marketers Stay Put With Smaller Location-Based Apps
• If Consumer Is Your Agency, It's Time for a Review
• Hirschorn Is the Whole Matrix
• Why You Are Not Drinking Nearly Enough Starbucks

• Mayweather Has Everything -- but Endorsements
• For TV Networks, Every Thing Old Is New Again
• Will Growing Crop of TV Apps Engage Viewers, Advertisers?
• Gulf Coast's $20B Tourism Biz Asks BP to Foot Advertising Bill
• Top Marketers to Silicon Valley: Help Us Get Ahead of Consumer

CMO Strategy

• How USA Network Built 'Character,' Ratings

• Ten Big Marketing Risks That Paid Off for Brands

Special Report: Upfront 2010

• Keeping Score of the Upfront
• Why Broadcast and Cable Are Starting to Look the Same

• Can Hub Rally Rivals to Play With Hasbro?
• The New Ad-Buying Measures That May Be on Tap This Fall

The Media Guy

• In Praise of the Original Social Media: Good Ol' Television

Viewpoint

• No Matter How You Spin It, Upfront Has Marketers Paying More for Less
• Letters, May 17, 2010

• Despite Positive Signs for the TV Upfront, We Should Be Realistic

Viewpoint: Editorial

• Ad Industry Should Consider Trying NFL's Rooney Rule