Top headlines

• YouTube: You Created the Content, Now Sell the Ads
• U.S. News Loses Weekly War as Sector's Ad Pages Plummet
• Hummer Bummer: GM Wants Out of Guzzler Game
• McD's Tries to Slake Consumer Thirst for Wider Choice of Drinks
• Magazines Find Surprise Stash of New Readers
• Spirits Not That Strong in the Face of Recession
• TV Nets Eye $9.2 Billion Take Despite Eroding Ratings
• Toyota: No One's Targeted Black Women Like This
• What New CMO Has in Store for McDonald's
• Republicans Just as Green as Democrats
• Want to Squelch Ad Skipping? Try Song and Dance
• Blog Buzz Heralds Arrival of IPhone 2.0

News

• Toyota: No One's Targeted Black Women Like This
• What New CMO Has in Store for McDonald's
• Label Puts New Song in Play Via E-mail
• Blog Buzz Heralds Arrival of IPhone 2.0
• Heineken Taps Home-Appliance Sector
• TV Nets Eye $9.2 Billion Take Despite Eroding Ratings
• U.S. News Loses Weekly War as Sector's Ad Pages Plummet
• McD's Tries to Slake Consumer Thirst for Wider Choice of Drinks
• Wal-Mart Offers Ads Via Yahoo

• Republicans Just as Green as Democrats
• Text Messaging Makes Magazine Ads Interactive
• Want to Squelch Ad Skipping? Try Song and Dance
• Going Glossy: A First Look at WSJ
• Spirits Not That Strong in the Face of Recession
• YouTube: You Created the Content, Now Sell the Ads
• Hummer Bummer: GM Wants Out of Guzzler Game
• Magazines Find Surprise Stash of New Readers

Ad Review

• Element 79's Swan Song for Gatorade Is Pure Gold

CMO Strategy

• Build Your Brand by Thinking Like a Fighter

• Essentials for Integrated Marketing

Digital

• Online TV-Watching Shift Mostly Due to Convenience
• Coupons Inc. Counts on Brandcaster to Get Sale-Seekers Online

• Big-Box Retailer Sets Up Competing Yard Sale

Hispanic Marketing

• Terra Targets U.S. for First English-Language Launch
• People Meters Causing Static for Advertisers

• How Being 'There' at Right Time Paid Off for State Farm Musicians

Jonah Bloom

• Careful, Yahoo -- It Looks as If Your Vision Is Finally Showing

Media

• Vanity Fair Article Takes Us Back to the Clinton '90s

• Isn't That Rich? The Times Discovers End of Gilded Age

Special Report: Green Marketing

• Retail: Whole Foods
• How Agencies Are Helping Their Clients Help the Environment
• Financial Services: Portfolio 21
• Tech: Hewlett-Packard
• Travel/Tourism: Fairmont

• Who's in Charge of Green?
• Automotive: Honda
• Package Goods: Green Mountain Coffee
• Transportation: Enterprise

TalentWorks

• Plenty of Skill and Smarts in Class of 2008

Teressa Iezzi

• Why Sustainability Should Be at the Heart of the Creative Process

Viewpoint: Editorial

• Digital Is Driving Marketers to Focus on Accountability

• Letters, June 9, 2008