Top headlines

• Package-Goods Giants Lean on Agencies for Cuts
• Shops Give Away the Shop as Recession Buster
• Is Bob Lutz the Right Guy to Run GM's Marketing?
• Tracking Makes Life Easier for Consumers
• Social Media Allows Giants to Exploit Niche Markets
• Razorfish Suitors May Have to Offer More Than Dollars
• Marketers Claim They Can Wait Until Networks Drop Their Upfront Prices
• How Spongebob Became an $8 Billion Franchise
• What's Your Brand's Social Score?
• Tiny Startup Challenges ITunes With Ad Campaign
• Age of the Celeb Spokesperson Comes to an End
• Game Advertising Goes Mainstream

News

• Age of the Celeb Spokesperson Comes to an End
• What's Your Brand's Social Score?
• Tracking Makes Life Easier for Consumers
• Razorfish Suitors May Have to Offer More Than Dollars
• Package-Goods Giants Lean on Agencies for Cuts
• Is Bob Lutz the Right Guy to Run GM's Marketing?

• How Spongebob Became an $8 Billion Franchise
• Tiny Startup Challenges ITunes With Ad Campaign
• Social Media Allows Giants to Exploit Niche Markets
• Marketers Claim They Can Wait Until Networks Drop Their Upfront Prices
• Shops Give Away the Shop as Recession Buster

Ad Review

• Music Video Forces United to Clean Up Customer-Service Act

CMO Strategy

• Morgan Sees Opportunity in Pressure to Recover

Digital

• What It Means: Google to Launch Operating System

• Facebook Turns Focus Group With Splenda Product-Sampling App

Jonah Bloom

• Seven Steps to Help Your Agency Fight Commoditization

Media

• '30 Rock' Hits Syndication Just in the Nick of Time

Special Report: Gaming

• Game Advertising Goes Mainstream
• Virtual Goods Give Brands a New Way to Play in Gaming

• Indie Games Are on the Rise -- and in Need of Advertisers
• Video Game Tie-ins With Fast Feeders Leave Both Sides Winners

Teressa Iezzi

• P&G's Production Move Makes Industry a Worse Place

The Media Guy

• Inside the Collapse of CNN's 'The Sarah Palin Power Hour'

Viewpoint: Editorial

• Onus on Marketers When It Comes to Privacy Issues

• Letters, July 13, 2009