Top headlines

• CMOs Rapped for Having Zero Impact on Sales
• Marketing Maverick Trades Pontiac for Harley
• Five Crispin Refugees Set Up Shop in L.A.
• 23-Year-Old Mark Zuckerberg Has Google Sweating
• What's the Value of an Engaged Viewer?
• How to Win a Grand Prix (or Three)
• Chivas Builds its own Bud.TV, but Will Watchdogs Bite?
• Can Oden Be a Big Man on Madison Avenue?
• Wieden & Kennedy: The New Global Powerhouse
• Energizer Aiming to Be Big Player in iPod Economy
• Navistar Takes Aim at Hummer
• Second Life Losing Lock on Virtual-Site Marketing

News

• State Farm Looks to Update Image -- but Agent Spokesman Is Here to Stay
• Energizer Aiming to Be Big Player in iPod Economy
• Chivas Builds its own Bud.TV, but Will Watchdogs Bite?
• Consolidation? Not in the J&J Media Review
• The Force Behind Digital at Unilever
• Five Crispin Refugees Set Up Shop in L.A.
• Top Marketers Make Their Case

• Can Oden Be a Big Man on Madison Avenue?
• Navistar Takes Aim at Hummer
• Wieden & Kennedy: The New Global Powerhouse
• How to Win a Grand Prix (or Three)
• CMOs Rapped for Having Zero Impact on Sales
• Marketing Maverick Trades Pontiac for Harley

Ad Review

• 7-Eleven's Simpsons Movie Stunt: Brilliant Cross-Promotion

CMO Strategy

• Rethink Your Web Strategy or Fail

• What Matters Online? Content, of Course

Digital

• Automakers Look to Develop Their Own Versions of Bud.TV
• Second Life Losing Lock on Virtual-Site Marketing

• The Real Key to Communities: Connecting On and Offline
• 23-Year-Old Mark Zuckerberg Has Google Sweating

Lenore Skenazy

• Signs of the Times: Fading Ads Hint at the Future of Marketing

Media

• Clear Your System of Nasty Media Toxins (No Colonics Required!)
• NBC Experiment Doesn't Solve the DVR Dilemma
• No Guarantees When It Comes to Ad Impact

• Media Guy's Pop Pick: Nameau.com
• What's the Value of an Engaged Viewer?

Rance Crain

• Forget Going Upscale -- Wal-Mart Should Serve Needs of Poor, Seniors

TalentWorks

• How to Build the 'Brand Called You' in an Online Era

The World

• What Traditional Media Can Learn From 'Star Wars'

• Hong Kong No Longer Only Portal to China for Global Marketers

Viewpoint: Editorial

• Airlines Are Tempting Fate With Awful Customer Service