Top headlines

• Beware, CMO: A Temp Might Steal Your Post
• Are the Army's New Marketing Tactics a Little too Kid-Friendly?
• GOP Gets Its Red Sports Car
• Why Sarah Palin Is McCain's Camaro
• Kellogg Says ROI on Digital Trounces TV by 'Factor of 2'
• Unilever's New Leader: You Can Expect Change
• Consumers Become Kindle Ambassadors
• Here's What Google Wants in an Ad Shop
• CMOs Up Digital, Cut Traditional
• Creativity Has to Be a CMO's Core Competency
• How the Music Business Spent the Summer Killing Itself
• Talk About Microsoft's Bizarro World

News

• VTech Targets Tots With a Wee Wii
• Young CW Still Striving for Popularity
• Consumers Become Kindle Ambassadors
• Beware, CMO: A Temp Might Steal Your Post
• GOP Gets Its Red Sports Car
• Unilever's New Leader: You Can Expect Change
• Hold or Fold 'Em? Odds for New Microsoft Ad Chief

• China's Olympic-Year Ad Growth: 22%
• CMOs Up Digital, Cut Traditional
• Here's What Google Wants in an Ad Shop
• Are the Army's New Marketing Tactics a Little too Kid-Friendly?
• Why Sarah Palin Is McCain's Camaro
• Kellogg Says ROI on Digital Trounces TV by 'Factor of 2'
• Unusual Sponsors Sit Front Row at Fashion Week

Ad Review

• Talk About Microsoft's Bizarro World

CMO Strategy

• Creativity Has to Be a CMO's Core Competency

• Marketers, Get Serious About Accountability

Digital

• GM Shifts Gears With Consolidated Global Search Plan

• Stats Geeks, Get Ready for Fall's Crop of Data Books

Jonah Bloom

• Carat Mishap Offers Lessons in HR, PR and Accountability

Media

• How the Music Business Spent the Summer Killing Itself

• Wall Street Journal Shows Its Passion for Fashion (Ads)

Media Mavens

• Rob Master
• Brian Terkelsen
• Richard Beaven
• Randy Peterson
• Nick Brien
• Chris Schembri
• Antony Young
• Scott Neslund
• Perianne Grignon

• Media Mavens 2008
• Jackie Woodward
• Lee Doyle
• Joseph Abruzzo
• Sean Gleason
• Joshua Spanier
• Patty DeWees
• George Wishart
• Adding Up the Media Talking Points

Special Report: Mobile Marketing Guide 2008

• To Reach Mobile Users, Make Your Marketing Useful
• Want a Deeper Connection? Apps Are Where It's At

• Why Google Sees Cellphones as the 'Ultimate Ad Vehicle'

TalentWorks

• Don't Neglect Employees in a Down Economy

Teressa Iezzi

• Now That Summer's Over, It's Time for a Homework Assignment

Viewpoint: Editorial

• Understand This, LPGA: Sponsors Deserve Better

• Letters, Sept. 8, 2008