Top headlines

• Consumers Curtail Consumption
• Tampa Bay Rays Get a P&G-Style Makeover
• Magazines: The A-List
• Some Bright Spots in a Gloomy Year for Magazines
• Wal-Mart Grinning Big Through the Tough Times
• Fall Shows' Ratings Drop Despite Post-Strike Hype
• Execs Offer Their 2 Cents on $700B Bailout Plan
• The More-for-Your-Money Race
• Distributors, Networks Push for More Ads in TV Shows Online
• Price of a 30-Second Spot Slumps 4.1%
• How Local Media Feel Recession
• Going on the Offensive With New Ad Strategy

News

• Brand Giants Weakened as Retailers Get Savvier
• McCain Makes Big Strides on YouTube
• Small Brands Could Be J&J'S Next Big Thing
• How Local Media Feel Recession
• Consumers Curtail Consumption
• Wal-Mart Grinning Big Through the Tough Times
• Execs Offer Their 2 Cents on $700B Bailout Plan

• 'Sunday Night Football' Beats 'Grey's Anatomy'
• Price of a 30-Second Spot Slumps 4.1%
• States Use Tough Times to Tout Their Lotteries
• The More-for-Your-Money Race
• Tampa Bay Rays Get a P&G-Style Makeover
• Fall Shows' Ratings Drop Despite Post-Strike Hype
• Distributors, Networks Push for More Ads in TV Shows Online

Ad Review

• It Doesn't Matter What Exactly Drinkability Is; It Just Works

CMO Strategy

• Going on the Offensive With New Ad Strategy

• Lessons for Madison Avenue From Wall Street

Digital

• It's Not Just What Bloggers Are Saying, It's Who They Are

• Current Woes Could Lead to Collaboration Economy

Hispanic Marketing

• How Much Will You Save With a Hybrid? Prius Maps It Out
• Finding New Diets in a New Country

• BofA, Sears Lead Minority Brand-Preference Survey

Jonah Bloom

• Very Short List Offers Glimpse at Power of Simplicity, Editing

Media

• The American Magazine Vanguard Awards

Special Report: Magazine 300

• Digital Climbs as Ad Pages Slip

Special Report: Magazine A-List 2008

• Magazines: The A-List
• Editor of the Year: National Geographic's Chris Johns
• Executive of the Year: Elle's Carol A. Smith

• Magazine of the Year: The Economist
• Idea of the Year: Reader-Generated Content
• Some Bright Spots in a Gloomy Year for Magazines

TalentWorks

• Keeping Fit Keeps Business Healthy, Say Top Execs

Teressa Iezzi

• Jewish Group Uses Creativity, Comedy to Fight Politics as Usual

Viewpoint: Editorial

• Subaru Shows How to Cut Path Through Rough Terrain

• Letters, Oct. 6, 2008