Top headlines

• New Pepsi 'Dewmocracy' Push Threatens to Crowd Out Shops
• Latest Ad Scammers: Faux Agency Execs
• K-C Makes an Upscale Zag as Competition Focuses on Value Plays During Recession
• Where's the Shop? Cliff Freeman Slips Into History Books
• Power Shifting at IPG as McCann's Domination Wanes
• Under Armour Can't Live Up to Own Hype
• Business Magazines Face Harsh Reality
• Online Video's Sexiest Category: Staid Old Package-Goods Players
• Customer-Service Calls Turn Marketing-Research Device
• Dunkin' Donuts Looks to New Executives to Keep Up Buzz
• Facebook Makes Adoption Easier for Prospective Parents
• E.L.F. Aims to Become Mass Beauty Brand -- Without Mass-Media Buys

News

• The State of Search Marketing: 2009
• Tories Try Marketing to Shake Stodgy Image
• Facebook Makes Adoption Easier for Prospective Parents
• 20 Blogs Marketers to China Should Be Reading
• Dunkin' Donuts Looks to New Executives to Keep Up Buzz
• Online Video's Sexiest Category: Staid Old Package-Goods Players
• New Pepsi 'Dewmocracy' Push Threatens to Crowd Out Shops
• K-C Makes an Upscale Zag as Competition Focuses on Value Plays During Recession
• Power Shifting at IPG as McCann's Domination Wanes

• Why Search May Not Click for Retailers
• What Your Taste in Beer Says About You
• E.L.F. Aims to Become Mass Beauty Brand -- Without Mass-Media Buys
• Customer-Service Calls Turn Marketing-Research Device
• Business Magazines Face Harsh Reality
• When Tweeting Athletes Turn Into League Liabilities
• Latest Ad Scammers: Faux Agency Execs
• Where's the Shop? Cliff Freeman Slips Into History Books
• Under Armour Can't Live Up to Own Hype

Ad Review

• Local Spot Yields Refreshing Bit of Honest Advertising

CMO Strategy

• Frugal Consumers Are MasterCard's Opportunity

Digital

• How Online Video Can Benefit Brands When It Comes to Search
• Infinti Turns Camera Photos into Postcards

• A Behind-the-Scenes Look at the Real-Time Search Circus

Guest Columnists

• The Word 'Direct' Is Dragging Down Response-Based Marketing

Hispanic Marketing

• Enter: Multicultural Agency of the Year
• Despite Recession, Startup Hispanic Endeavors Grow

• P&G Adapts Its Web Fashion Show for Hispanic Women

Jonah Bloom

• What Will a Successful Media Company Look Like in the Future?

Media

• Rose Honored for His Past, but What About the Future?

• Life After the Pay Wall: Ignorance Ain't Bliss After All

Special Report: Power Players 2009

• P&G's Marc Pritchard Is Ad Age's No. 1 Power Player
• Walmart's Stephen Quinn Is Ad Age's No. 6 Power Player
• Unilever's Simon Clift Is Ad Age's No. 3 Power Player
• J&J's Brian Perkins Is Ad Age's No. 5 Power Player
• McDonald's Mary Dillon Is Ad Age's No. 8 Power Player
• Ford's Jim Farley Is Ad Age's No. 10 Power Player
• L'Oreal's Frederic Roze Is Ad Age's No. 12 Power Player
• GSK's Andrew Witty Is Ad Age's No. 15 Power Player
• Honda's Steve Center Is Ad Age's No. 17 Power Player
• JCPenney's Mike Boylson Is Ad Age's No. 19 Power Player
• Microsoft's Mich Mathews Is Ad Age's No. 21 Power Player
• T-Mobile's Denny Marie Post Is Ad Age's No. 28 Power Player
• Coca-Cola's Joseph Tripodi Is Ad Age's No. 24 Power Player
• Geico's Ted Ward Is Ad Age's No. 26 Power Player
• HP's Michael Mendenhall Is Ad Age's No. 30 Power Player

• Verizon's John Stratton Is Ad Age's No. 2 Power Player
• Google's Brin & Page Are Ad Age's No. 13 Power Players
• AT&T's Catherine Coughlin Is Ad Age's No. 4 Power Player
• A-B's Dave Peacock Is Ad Age's No. 7 Power Player
• Toyota's Bob Carter Is Ad Age's No. 9 Power Player
• Apple's Steve Jobs Is Ad Age's No. 11 Power Player
• Hyundai's Joel Ewanick Is Ad Age's No. 14 Power Player
• Reckitt's Rob de Groot Is Ad Age's No. 16 Power Player
• Peter Sachse of Macy's Is Ad Age's No. 18 Power Player
• Nike's Mark Parker Is Ad Age's No. 20 Power Player
• Pepsi's Indra Nooyi Is Ad Age's No. 22 Power Player
• SCJ's H. Fisk Johnson Is Ad Age's No. 23 Power Player
• Sprint Nextel's Bill Morgan Is Ad Age's No. 25 Power Player
• Jeff Bezos Is Ad Age's No. 27 Power Player
• Burger King's John Chidsey Is Ad Age's No. 29 Power Player

Viewpoint: Editorial

• U.K. Ad Foundation Offers Lessons for U.S. Industry

• Letters, Nov. 2, 2009