Top headlines

• Marketer of the Year: Coca-Cola
• Digital Fitness Is Latest Craze in Building up Your Marketing Ranks
• What's Required of the Next Generation of Marketers
• How Kimberly-Clark Is Lifting Sales by Elevating Marketing
• What Does Occupy Wall Street Mean for Marketers?
• Why Anti-marketer Google Has Embraced Marketing
• How to Tell if Your Campaign Has Hit a Social-Media Flashpoint
• Customer Service Playing Bigger Role as Marketing Tool
• Kardashians Prove Family That Enterprises Together Stays Together
• Starbucks Forges 'Moments of Connection' By Offering Experience
• How Little Brands Land Big Bang for Their Buck
• When Placing Ads, Don't Underestimate the Value of Mobile

News

• Crown Deserves a Toast for Big Sales in Bad Times
• Digital Fitness Is Latest Craze in Building up Your Marketing Ranks
• Kardashians Prove Family That Enterprises Together Stays Together
• Zigging Where Others Zagged, L'Oreal Focuses on U.S. -- to Beautiful Effect
• Starbucks Forges 'Moments of Connection' By Offering Experience
• How Little Brands Land Big Bang for Their Buck
• Why Anti-marketer Google Has Embraced Marketing
• What's Required of the Next Generation of Marketers

• With a Fearless and Willing to Fail Attitude, Diamond Foods Emerges as Powerhouse
• Humans, Not Tech, Define a PC-Free IBM
• How Kimberly-Clark Is Lifting Sales by Elevating Marketing
• Why Solar's Image Isn't So Bright
• Customer Service Playing Bigger Role as Marketing Tool
• How to Tell if Your Campaign Has Hit a Social-Media Flashpoint
• When Placing Ads, Don't Underestimate the Value of Mobile
• What Does Occupy Wall Street Mean for Marketers?

Rance Crain

• Why More CMOs Need to Add Strategy to Their Titles

Special Report: Marketer A-List

• For Amazon, a Focus on the New Helps Push Sales of the Old
• Samsung's Bet on Being 'Culturally Relevant' is Paying Off

• Marketer of the Year: Coca-Cola
• Volkswagen Returns to Glory Road

Viewpoint

• All Brands Are Publishers, Learn How to Be a Good One

Viewpoint: Editorial

• The Infographic Is Suddenly the Media Uzi of Choice