Top headlines

• Pepsi Primes Brand Overhaul
• Organics Fail to Yield Cash Crop for Food Giants
• Miller Puts the Gruff Back Into High Life Beer
• Sean Combs Models Himself as a Master of Marketing
• Size Matters: P&G Ups Trade Layout to Big Retailers
• What Democratic Control May Mean for Marketers
• He Just Can't Get Enough of Those Golden Arches

News

• Web
• Lionsgate Spills Blood Marketing Horror Flick
• Eye Tracking Provides Answers on Making Your Packaging Design Stand Out
• Wal-Mart's web wish list sends toy-happy kids the wrong idea
• Size Matters: P&G Ups Trade Layout to Big Retailers
• Mountain Dew-over
• Sean Combs Models Himself as a Master of Marketing
• What Democratic Control May Mean for Marketers
• Organics Fail to Yield Cash Crop for Food Giants

• Most e-mailed stories on Adage.com
• Coke, Nestle offer a workout in a can
• Eye Tracking Studies Offer Ways To Breaking Through Shelf Clutter
• He Just Can't Get Enough of Those Golden Arches
• Pepsi Primes Brand Overhaul
• The new bosses?
• Miller Puts the Gruff Back Into High Life Beer
• Critics Blast Wal-Mart for Low-Priced Organic Foods

Adages

• Muskrats Take the Hamptons (and PBS, Too)

American Demographics

• Cloudy Housing Forecast Could Mean Dark Days for Consumer Economy

People & Players

• Hay's data-mining gives Kroger tools to contest leading grocer Wal-Mart

• At nighttime on Tamalpais, runner feels on top of the world

Special Report: Top 200 Brands

• Ad Age's Top 200 Brands Report

The World

• The Other Saatchi: M&C Quietly Plots Expansion

• Global highlight: Esselunga's astrological campaign

Viewpoint

• Marketing Strategy: Give us CEOs Who Know How to Brand
• How Do You Get Control Back If You Cede Brands to Consumers?

• With the Right Set of Tools You Can Think Globally, Act Locally