Facebook's Map Might Lead Advertisers Astray
NEW YORK (AdAge.com) -- Sometime this year, Facebook, born as a place for college kids to preen, traded in its beery flush for a visionary glow. Credit its maturation to founder Mark Zuckerberg's prophecies of his brainchild as a grand map of social connections brimming with cultural and commercial applications -- the social graph. That oh-so-sexy futurecasting added to Facebook's current rapid membership growth among adults. And an ad-sales operation just now revving up and a PR dominance not seen since Google has resulted in enormous valuation -- $15 billion -- for a company that's not yet fully monetized itself.