Top headlines

• How Howard Draft Wowed Julie Roehm and Won Wal-Mart
• Meet the Next Media Mogul: Jeremy Allaire
• Better ROI From YouTube Video Than Super Bowl Spot
• Travelocity Boosts TV Buy 50% to Improve Online Search Results
• PS3, Wii Get All the Buzz, but Xbox Could Have the Happiest Holidays
• Want to Build Up Blog Buzz? Start Writing Checks for $8
• She-Noms: They're Not Your Mother's Consumer
• Big Marketers Smell Money in Scent Technology
• Eukanuba's New Marketing Strategy: Breed-Specific Dog Chow
• Allen Rosenshine: Bernice Kanner Lived Life to its Fullest
• Shops Lick Chops Over $1.8 Billion as J&J Prepares to Integrate Pfizer

News

• Eukanuba's New Marketing Strategy: Breed-Specific Dog Chow
• Disney should think twice about alliance with Gibson
• Hyundai ad model riles dealers
• A company that gets 'em talking
• How Howard Draft Wowed Julie Roehm and Won Wal-Mart
• PS3, Wii Get All the Buzz, but Xbox Could Have the Happiest Holidays
• American Magazine Conference 2006 - PHoenix
• Shops Lick Chops Over $1.8 Billion as J&J Prepares to Integrate Pfizer
• Travelocity Boosts TV Buy 50% to Improve Online Search Results
• Better ROI From YouTube Video Than Super Bowl Spot
• Want to Build Up Blog Buzz? Start Writing Checks for $8

• Big Marketers Smell Money in Scent Technology
• Bud Bordeaux? Anheuser-Busch gripped by the grape
• Key Johnson & Johnson/Pfizer accounts
• Allen Rosenshine: Bernice Kanner Lived Life to its Fullest
• Mags no longer equate digital with doom
• Problems? What problems?
• Gallo's Carlo Rossi plugs the jug to lure 'new tasters' away from beer.
• The behemoth gets organized
• Animal Attraction: Advertising at the Zoo
• Meet the Next Media Mogul: Jeremy Allaire

Adages

• Movie of the Week: 'World's Oldest Copywriter'

AdWatch

• Adwatch

Briefs

• It was a big week in media ...

Business of Life

• In the urban jungle, bike commuters must remain fearless
• Q & A with Rich Silverstein

• Easy riders

Media

• When in doubt, blame the help

Special Report: Marketing to Women

• The feminine (consumer) mystique
• Power to the female people
• Fewer moms but more challenges
• She-Noms: They're Not Your Mother's Consumer

• Video games unveil feminine side
• Cable seeks spot in frenetic lifestyle
• Find leverage in shared experience

The World

• Update on the 2008 Beijing Olympics Marketing Frenzy
• Global highlight:

• The shifting sands of marketing

Viewpoint

• NBCU vision clouded by past
• Out of Site at AdAge.com
• TBWA's Media Arts Lab Offers (Limited) Glimpse at the Future

• Ad industry: Continue to Ignore Elephant in the Room at Your Peril
• GM Might Not be a Brand, but Sometimes it Sure Acts Like One

Work

• Images of the Week