Top headlines

• Widgets Are Made for Marketing, So Why Aren't More Advertisers Using Them?
• Ad Nauseam: Repetition of TV Spots Risks Driving Consumers Away
• Cutting Down on Colors Could Save Unilever $26 Million
• GM Bailout Plan Could Cut Pontiac, Saturn and Saab
• Tiger Woods' Agent: No More Car Sponsors for Tiger
• A Maturing Google Buckles Down and Searches for Cost Savings
• Handset Marketers Go on Christmas Blitz
• Consumers Bugged by Many Ads
• Time Overtakes Cosmo as Big Brand on Campus
• Jameson 'Speaks' Out to Public
• Univision, Time Inc. Suffer Wrath of Slowing Market

News

• Tiger Woods' Agent: No More Car Sponsors for Tiger
• Time Overtakes Cosmo as Big Brand on Campus
• Cutting Down on Colors Could Save Unilever $26 Million
• TD Bank Promises Name Is All It's Changing
• Handset Marketers Go on Christmas Blitz
• Jameson 'Speaks' Out to Public

• A Maturing Google Buckles Down and Searches for Cost Savings
• Ad Nauseam: Repetition of TV Spots Risks Driving Consumers Away
• Widgets Are Made for Marketing, So Why Aren't More Advertisers Using Them?
• GM Bailout Plan Could Cut Pontiac, Saturn and Saab
• Consumers Bugged by Many Ads

Ad Review

• Open-Ended Spots Make It Hard to Break Up With Yellowbook

CMO Strategy

• Navigating Recession With CRM, Direct, Online

• You May Love the Logo, but It's a Dying Breed

Digital

• Marketers Push for Mobile Tuesday as the New Black Friday

Hispanic Marketing

• Car Makers Cut Hispanic Ad Spending 5.2%
• Univision, Time Inc. Suffer Wrath of Slowing Market

• Telemundo Puts Fate of TV Character in Hands of Sprint Subscribers

Jonathan Salem Baskin

• You're 'Unavailable'? Then Who Just Updated Your Status?

Lenore Skenazy

• Getting Consumers to Spend $150,000 With a Viral Effort

Media Watercooler

• Colbert Fans Give Greatest Gift to Comedy Central

Rance Crain

• Obama, Ad Council Would Be Smart to Unify Change Message

Steve Rubel

• Five Years From Now, Media Will Be Totally Intangible

The Media Guy

• How Google Can Get Its Mojo Back in the Wake of a 'Sell' Rating

Viewpoint

• Letters, Dec. 1, 2008

Viewpoint: Editorial

• Middle Road in Motrin-Gate Was Right Choice for J&J