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Print Issue Archive : Nov 26, 2007

Top headlines

News

  • Channel One: New Owner, Old Issues
  • WPP Shop Tries to Rewrite Research
  • Advertisers Take Wait-and-See Approach to Imus
  • Dove Viral Draws Heat From Critics
  • Expected Rise in Paper Costs Leaves Publishers Shuddering
  • Strike-Bitten TV Sellers Fear Coughing Up Cash
  • Advertisers Promise You More Family Time
  • Can Clear Channel Help Mobile Marketing Take Off?
  • Starbucks Warms Up to Idea of Advertising
  • Senior Marketers Go for Godin, Have Had Their Fill of Long Tail
  • It's Slow Business Around Show Business
  • When a Brand Buster Becomes a Brand

Ad Review

  • It Takes a True Ad Critic to See Where Aflac Spot Went Wrong

CMO Strategy

  • To Win Them Over, Learn How Their Minds Work
  • Make a Case for Your Brand

Digital

  • Looking to Extend Online Reach? Try a Vertical Ad Network
  • Videocasting Fathers Create Ad-Friendly Online TV Station
  • Forget Facebook. Search Ads Are the Revolution

Lenore Skenazy

  • The Chubby White Dude Who Sells the Most?

Media

  • Amazon Kindle? $3K for Miley Cyrus? We Explain (Sorta) Below
  • Live From New York, It's a Show You Usually See on TV

Rance Crain

  • Hold the Love, J&J -- We'd Rather Have Honesty in Our Tylenol Ads

TalentWorks

  • Why Your Lazy E-Mail Habit Is Bad for Business

The World

  • Don't Bet That China's Love of Gambling Extends to Finance

Viewpoint: Editorial

  • Traditional Ads Won't Give Starbucks the Jolt It Needs
  • Most Read
    Brazilian Agency Hopes to Do Good -- And Do Business -- in Poorest Communities Behind Coke's Attempt to Unite Indians and Pakistanis with Vending Machines How Do You Introduce a Mobile-Only Bank? With a Mobile Orchestra, Of Course. ESPN Begins Hundreds of Layoffs Group of Senior Execs Depart Huge to Form New Digital Shop
  • Most Commented
    Group of Senior Execs Depart Huge to Form New Digital Shop Three Ways Yahoo Can Avoid Screwing Up Tumblr Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts Nutella Day Likely to Survive Unscathed Cable Companies Chafe as Low-Rated Channels Change Names
  • Most Emailed
    Group of Senior Execs Depart Huge to Form New Digital Shop ESPN Begins Hundreds of Layoffs Worlds Collide: The New Data-Focused CMOs and Their CIO Counterparts NBC Vet Marianne Gambelli Lands at Horizon Can AT&T Use Its Ad Spend Data to Help Clients Target Consumers?

Big In Print

  • P&G Launches Major ROI Review
  • Upfront Brings New Scheduling Strategy for Broadcast Nets
  • RadioShack Looks to Regain Relevance With Push for Younger Consumers
  • Adland Gets a Good Look Through Google Glass

Newsletters

Big Data is more than web tracking and social media.
Get the full scope of what’s happening in the evolving world of data and what it means to marketers.

Creativity Picks

A DVD That Smells Like Domino's Pizza

Takeout pizza and a DVD are a natural fit for many. So Domino's Pizza in Brazil decided to combine the two in a campaign via Artplan Sao Paolo.

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