Marketers Suit up With Twitter, Facebook for 'Social Bowl'
NEW YORK (AdAge.com) -- When Audi's ad debuts Feb. 6 during Super Bowl XLV in the first break in the game, it will contain a hashtag so viewers can follow conversations about the ad on Twitter. Will a majority of viewers have a clue what the symbol means? Probably not. But its mere presence is a sign that Super Bowl advertisers are tapping social media to extend their buy like never before.
By Brian Steinberg on 01.31.11