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Overworked? 24-Year-Old Ogilvy China Staffer Dies After Heart Attack at Desk Two Omnicom Agencies Hit Hard By Layoffs GM, IBM Among Companies Joining With Schools to Cultivate Data Scientists A DVD That Smells Like Domino's Pizza Adland's Fears Realized: Mondelez Piggybacks on P&G's Payment Terms

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Smart Rescues Stranded Drivers in Moscow

To promote Mercedes Smart cars to Russians (who like driving big cars), BBDO Russia actively proved to potential customers the benefits of having a smaller vehicle.

Print Issue Archive : Feb 18, 2008

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Smart Rescues Stranded Drivers in Moscow