Top headlines

• TV Everywhere -- As Long As You Pay for It
• Media Agency of the Year: Initiative
• Bank Marketing Fails to Reassure Wary and Befuddled Customers
• LinkedIn Skyrockets as Job Losses Mount
• Trouble in Store for Shopper Marketing?
• Twitter Eyes Search as Means to Monetize
• Miller Lite to Pour on 'Great Taste' All the Time
• Economy, Easing on Iraq Boosting Army Recruitment
• What Bankruptcy Could Mean for GM, Chrysler
• Ad Skippers Beware: Ask.com Going After You With TV Crawl
• No Offense, but This Guy's Got Your Number

News

• Japan's Ad Biz Feels Economy's Squeeze
• Food Network Seeing Huge Growth From Web Offerings
• Dating Sites Still Attracting Users
• Ad Skippers Beware: Ask.com Going After You With TV Crawl
• Twitter Eyes Search as Means to Monetize
• Miller Lite to Pour on 'Great Taste' All the Time
• What Bankruptcy Could Mean for GM, Chrysler
• TV Everywhere -- As Long As You Pay for It

• SmartMoney Finds Using Fewer Ads Can Boost Click-Through
• Casseroles Make Comeback as Easy, Quick Meals for the Cash-Strapped
• Gamgort Exits Mars Due to Rift With Global Prez Michaels
• Economy, Easing on Iraq Boosting Army Recruitment
• Trouble in Store for Shopper Marketing?
• Big Automakers' Ad Spending Fell 13% in Fourth Quarter
• LinkedIn Skyrockets as Job Losses Mount
• Bank Marketing Fails to Reassure Wary and Befuddled Customers

Ad Review

• Latest Bravia Ad Measures Up in Scale but Not in Message

CMO Strategy

• No Offense, but This Guy's Got Your Number

• Why Emotional Messages Beat Rational Ones

Digital

• For Online Brand Reps, Getting Personal Can Be a Tricky Situation
• Engaging Tweens Outside the Store -- and Outside Reality

• Digital Hope Springs Eternal, but Not From the Ad Side

Jonah Bloom

• Turn the Oscars From Boring Twaddle to a Marketing Tool

Media

• Retrain Journalists to Save Biz? OK, But What About Civilians?

• President, Oscars Draw More Viewers This Year Than Last

Special Report: Media Agency of the Year 2009

• Shops Seek Control in Social-Media Space
• Global Media Agency of the Year: Mindshare
• Media Agency of the Year Honorable Mention: Naked
• SMG Multicultural Breaks $1B, Continues to Dominate

• Media Agency of the Year: Initiative
• Media Agency of the Year Honorable Mention: OMD
• Media Agency of the Year Honorable Mention: MediaVest

Teressa Iezzi

• The Effects of 'Benjamin Button' Will Be Coming to Ads Near You

Viewpoint: Editorial

• Trade Groups Must Prove ROI to Member Companies

• Letters, March 2, 2009