Wheaties worthy

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Beach Volleyball

MISTY MAY and KERRI WALSH

The duo are the No.1-ranked team and could be the first American women to medal in beach volleyball. They already were featured in Visa's Super Bowl commercial in which teams played volleyball on a snow-covered beach.

Softball

JENNIE FINCH

With a striking telegenic persona, Ms. Finch already does TV work with her informational segment on the syndicated show, "This Week In Baseball." "Win or lose in Athens, she's going to be able to call her own shots on TV," said an expert.

Basketball

TIM DUNCAN

The National Basketball Association superstar and Adidas endorser has mostly been known as a terrific player with a mundane personality. But he gained great reviews for putting his personality to good use with a deadpan turn in an NBA playoff spot this spring.

Gymnastics

PAUL HAMM

Few, if any, male gymnasts are able to rise above their female counterparts to become an endorser. But Mr. Hamm is the reigning world champion, the first time an American man has gone into Olympic competition with that title.

Wrestling

CAEL SANDERSON

A true, true long shot, since wrestling is about as well known as, well, beach volleyball. But Mr. Sanderson garnered attention in college by never losing a match in his four-year NCAA career. A gold medal here might prompt marketers.

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