Once registered, you can:

  • - Read additional free articles each month
  • - Comment on articles and featured creative work
  • - Get our curated newsletters delivered to your inbox

By registering you agree to our privacy policy, terms & conditions and to receive occasional emails from Ad Age. You may unsubscribe at any time.

Are you a print subscriber? Activate your account.

Y2K mania

Published on .

In January, Apple Computer boasted in a Super Bowl spot that its standard-issue iMac is immune to the Y2K bug. The millenium hype increased with the countdown to 2000 as marketers exploited the new century. Kids can spell 2000 at every meal since Campbell Soup Co. added "2"-shaped pasta to its Franco-American SpaghettiOs, and cereal makers Kellogg Co. and General Mills added the numeral to Froot Loops and Cheerios Millennios. As for dessert -- M&Ms, of course.
Most Popular
In this article: