Content Marketing of the Year Winner
Nike, Wieden & Kennedy Portland and Dirty Robber
In May 2017, Nike, Wieden & Kennedy and production company Dirty Robber issued a challenge to three of Nike's athletes to run a marathon in under two hours. Documented on social media and later captured in a documentary, the ambitious Breaking2 event garnered plenty of attention for the brand, though ultimately no one broke two hours; Eliud Kipchoge won the race in two hours and 25 seconds.
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