Watch the newest ads on TV from Progressive, ADT, HBO and more

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Every weekday we bring you the Ad Age/iSpot Hot Spots, new TV commercials tracked by iSpot.tv, the real-time TV ad measurement company with attention and conversion analytics from more than eight million smart TVs. The ads here ran on national TV for the first time yesterday.

A few highlights: Progressive serves up two ads that illustrate the nagging demands made on small business owners. HBO hypes its "instantly addictive" (according to The Washington Post) new limited series "Sharp Objects," starring Amy Adams. And ADT, the home security brand, shows off how easy its Move-In Service is to deploy through its mobile app.

Today's TV Ad Highlights

Data provided by iSpot.tv
Taco Truck
Premiered on: Naked and Afraid XL, Discovery Channel
Progressive data for the last 30 days
Impressions: 3,696,982,862 (19% of industry)
Est. TV Spend: $57,662,547 (22% of industry)
Attention Score: 91.31
Attention Index: 93 (7% more interruptions than avg.)
Sharp Objects: Be Careful
Premiered on: Erin Burnett OutFront, CNN
HBO data for the last 30 days
Impressions: 174,121,554 (<1% of industry)
Est. TV Spend: $1,495,325 (3% of industry)
Attention Score: 90.15
Attention Index: 81 (19% more interruptions than avg.)
Bakery
Premiered on: Naked and Afraid XL, Discovery Channel
Progressive data for the last 30 days
Impressions: 3,696,982,862 (19% of industry)
Est. TV Spend: $57,662,547 (22% of industry)
Attention Score: 91.31
Attention Index: 93 (7% more interruptions than avg.)
Live Under Par
Premiered on: PGA Tour Golf, Golf
PGA TOUR data for the last 30 days
Impressions: 101,033,642 (5% of industry)
Est. TV Spend: $498,101 (1% of industry)
Attention Score: 87.48
Attention Index: 67 (33% more interruptions than avg.)
Move-in Service
Premiered on: Tattoo Age, Viceland
ADT data for the last 30 days
Impressions: 469,909,145 (43% of industry)
Est. TV Spend: $3,957,674 (30% of industry)
Attention Score: 91.86
Attention Index: 102 (2% fewer interruptions than avg.)

Data provided by iSpot.tv, Attention and Conversion Analytics for TV Ads

TV Impressions - Total TV ad impressions delivered for the brand or spot.
Est. TV Spend - Amount spent on TV airings for the brand's spots.
Attention Score - Measures the propensity of consumers to interrupt an ad play on TV. The higher the score, the more complete views. Actions that interrupt an ad play include changing the channel, pulling up the guide, fast-forwarding or turning off the TV.
Attention Index - Represents the Attention of a specific creative or program placement vs the average. The average is represented by a score of 100, and the total index range is from 0 through 200. For example, an attention index of 125 means that there are 25% fewer interrupted ad plays compared to the average.
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