Agency Notes

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Last month, Leo Burnett Worldwide celebrated its 67th anniversary by unveiling a new logo and a new mission statement. The logo consists of a line drawing illustrating founder Burnett's admonition to "Reach for the stars." Additionally, 10 more interpretations of Burnett's credo have been approved for official use in offices around the globe. The agency's new mission statement, meanwhile, declares: "We create ideas that inspire enduring belief." On hand for the unveiling - which included the renaming of a section of Dearborn Street after the late Mr. Burnett - were 67 Leo Burnett impersonators, decked out in trench coats, glasses and fedoras.

Wendy's has severed its 15-year relationship with Bates USA and moved its estimated $250 million creative, media and planning account to McCann-Erickson/New York. Wendy's management cited Bates' recent decision to move media buying out-of-house as the reason for the split.

The Advertising Club of New York has announced that Ted Sann, chief creative officer of BBDO/New York and BBDO/North America, will serve as honorary chairman of the 2003 International Andy Awards. In that role, Sann will assemble and head the jury for the annual awards show, which takes place next spring.

New York agency DCode has been awarded creative duties for ABC Sports' coverage of college football. The account - formerly at Fallon/New York - was awarded to DCode following a shootout with Manhattan agency/production hybrid The Concept Farm.

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