San Diego agency Matthews/Mark has changed its name to Matthews/Evans/Albertazzi. The move comes after the January departure of creative director Michael Mark and the arrival of CD/partner Craig Evans from crosstown rival Big Bang Idea Engineering. CD/partner Mark Albertazzi, who has been with the agency for 17 years, also adds his name to the shingle, joining CEO and chairman Jim Matthews, who has headed the shop for 10 years. The agency's clients include Callaway Golf Ball, Odyssey Golf and the Super Bowl XXXVII Host Committee.
In related news, Michael Mark has unveiled his new venture: a San Diego ad boutique that's out of the gate with $16 million in billings. Mark's new shop, which he's named NYCA for New York and California - his birthplace and adopted home, respectively - recently acquired duties for Taylormade Golf from FCB/Los Angeles and has also picked up The San Diego Union-Tribune, a former Matthews/Mark client. Other clients include HNC Software and Rossa Putters. "I just wanted to work with some great clients, and I wanted to do something the way I wanted to do it," Mark says of the decision to forge out on his own. "I'm reaching a certain age- I'm 45, and before I die, for once I want to do it my way."