The blog, launching as this issue goes to press, will rally the creative community and mine the inspiration potential to be found in all areas of New York culture. "It's a great tool to expose people to different creative inspirations, both in the city and in terms of what's available on the web," says Quish. The blog is structured to incorporate a guest curator every month, as well as an array of content that will be posted at the launch of the site, which will evolve as community participation grows, says Electric Artists CEO Marc Schiller. Curators will be plugged-in industry insiders who will share their own recommendations and insights into New York's best (and undiscovered) art, music, film, events, neighborhoods - whatever stimulates the creative glands. What it's not, says Schiller is a city guide; neither is it a showcase for advertising work, says Quish. "We want to instigate new thinking at the front end of creative thinking, in the inspiration stage. Realizing that New York is the foremost creative center in the world, we want the city to expose people to things they might not think about or see- to create interesting sparks for their work."