Videogames has long been one of the most fruitful of creative ad categories, as well as a major influence on contemporary graphics, so it behooves everyone in the business to be up on the history of this endlessly unfolding phenomenon. Even if, like us, you're still trying to master Pong. New from Universe Publishing is Game On: The History and Culture of Videogames, edited by Lucien King. With the help of 188 color illustrations and a playfully gamelike design, this $25 trade paperback examines the world of videogames from a global perspective. Which is how we prefer to look at Lara Croft.