Longevity= Einstein

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Cliff Einstein is finally taking a breather. At 63, the former creative honcho of L.A.-based Dailey & Associates has stepped down from his post, but only after breaking the record for length of time in the top creative seat at a single agency, he suspects. Einstein founded Dailey with Peter Dailey and others in 1968; last December he finally passed the CCO's torch to former TBWAChiatDay CD Mike Folino. "You don't want to be the boxer that hung on too long, who used up everything he had," Einstein explains, although he remains agency chairman and still runs the SoCal Ford Dealers account, a 27-year client. Einstein has another claim to fame, which includes big-screen face time: he hails from a family of entertainers. His father was a radio funnyman known as Parkyakarkus; his mother was a singer and actress; and his brothers are none other than actor/director Albert Brooks and comedian Bob "Super Dave" Osborne. Einstein was seen as a lawyer in Brooks' Defending Your Life and as the doctor who stitches Nicolas Cage's face back on in Face/Off. But now he has to back off. "My inclination is always to go over to an AD or go to an edit and make suggestions, so I have to urge myself not to do it."
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