O'Callaghan, who curated the exhibition and is also the designer of the MTV Movie Awards' Golden Popcorn statuette. SVA 3-D design students and alumni were charged with creatively reinventing the Moonman as various household products and appliances, ranging from a meat grinder to a waffle maker. Once again, "MTV wanted to have fun with its own image," says O'Callaghan. "We're playing with a lofty, respected icon and we're doing something pretty irreverent with it - turning it into things that aren't at all lofty." We don't know quite how lofty it was to begin with, but O'Callaghan himself contributed a 24-foot "Nutcracker" Moonman, seen here. He's no stranger to repurposing objects, which he likes to call " 'nexting' - taking a common object to the next level." He's organized a show of abandoned Yugos that became such oddities as a small movie theater and a confessional; last year he mounted "The Next Best . . . Ding!," which recycled old typewriters into preposterous blenders, blowdryers and vacuums. As for the MTV exhibition, "we've had a great response and there's talk about taking the show on tour," he enthuses. So save your big nuts.