Swell, Chicago, editor and short-filmmaker Joe Otting, 27, got a script from Loews Cineplex Theatres he couldn't refuse: one of those "Enjoy the Show" audience-behavior primers that are sugar-coated with comedy glitz - part of a contest held in conjunction with Entertainment Weekly, in which the three finalist films can be viewed on the Loews website (enjoytheshow.com), with electronic ballots cast by viewers for a one-week period. The winner will play on the big screen in all Loews theaters for a year. "What a great opportunity for a young filmmaker," Otting notes. His "Vows" is a parody of a wedding ceremony in which the groom must promise not to talk or smoke and the like, after which he's pronounced "Man and movie." With a very low budget, "Everyone involved in the project worked for next to nothing, so we were able to pull off a very big look and feel," says Otting. He made the final three, which means his entry will be screened at the New York Shorts International Film Festival this month. Encouraged by Loews to spread the word to friends and family, he launched an industry e-mail campaign to drum up support for the big prize. "I got a glimpse of what it was like to be a politician running for office," he laughs. "And yes, I voted for myself." The lucky winner will be announced on November 15.